PCI-Media Impact

My Community: Capacity, Community and Change We work with partners around the world to produce Entertainment-Education (E-E) programs rooted in our three-pronged My Community approach to communications for social change. Using a combination of serial dramas, talk shows and community mobilization, we: Strengthen the capacity of our local partners to effectively use communications to catalyze change; Create a community of constituents who support our collaborative work; and Promote positive changes in audience knowledge, attitudes and behaviors around target issues. As a result we are promoting a new generation of change-leaders using communications to effectively turn up the vo...
Oct 21, 2015

#ISurvivedEbola Project Results!

The #ISurvivedEbola campaign has reached over 10 million people in West Africa with lifesaving information and messages that encourage the reintegration of individuals that have survived Ebola.

30 first person video testimonials from Ebola survivors, radio dramas in 12 languages and 16 billboards have made their way into the homes, markets, taxis, hearts and minds of everyday people in Sierra Leone, Guinea, and Liberia. And the #ISurvivedEbola campaign is having a tremendous effect.

  • People exposed to the campaign are more likely to take measures that protect themselves from Ebola
  • People exposed to the campaign are more likely to take measures that protect themselves from Ebola and that they are more likely to help integrate survivors into their community.
  • People exposed to the campaign were 2.4 times more likely to have reached out to a survivor through social media compared to people not exposed to the campaign
  • Fans of the I Survived Ebola page liked, shared, or commented on its content at a higher rate than for similar organizations’ pages that share information about Ebola.

 Stories of survival are an important part of ending the epidemic and will be a critical vehicle for making sense of life as the region moved to post-Ebola recovery.

 Thank you for supporting this campaign and showing solidarity with the people of West Africa. As you can see, your support is making a difference.

Sep 23, 2015

Community-Based Theater: A Call to Action

Young actors during theater performance
Young actors during theater performance

The Sierra Madre mountains of Chiapas are surrounded by members of rural communities whose lives are inseparably linked to the endangered forest. These communities are rarely empowered to be the principal agents of change in efforts to save the Cloud Forest. 

Guardians of the Mist, the live action play at the Chiapas Zoo, laid the foundation for an initiative that would give these communities a voice. With the support of PCI Media Impact and FONCET, two villages in the Sierra Madre mountains were trained to launch their own environment-based theater productions. These plays were inspired by Guardians of the Mist and the radio drama that preceded it, but each took on its own unique flavor. 

Community members from the villages of Jaltenango and Mapastepec participated in workshops that trained them in participatory theater and helped them adapt a story to local audiences. In both cases, their plays focused on the crucial issues of biodiversity conservation, climate change adaptation and natural resource management. The groups' awareness of local issues allowed them to integrate other sensitive and pressing problems into their scripts, such as machismo, immigration and domestic violence. 

During the workshops, 30 participants were trained in basic skills such as performing, costume design and scriptwriting. Each group wrote, produced and acted in theater plays that were launched in June of 2015.

Theater bears the power to break down complex issues and capture the hearts and minds of its audience. These community theater performances took the medium a step further: the actors played out the life of the forest on set, compelling them to take action on the ground after the curtain had fallen. In this way, the play itself was a pretext for members of the community to engage one another in concrete action around crucial environmental issues. 

Actors and spectators alike were enchanted with the power of creativity to shake them and their peers into action. 

“The theater play allowed us to identify the problems that exist in the communities, and to find solutions," said Dulce, a female student and participant. 

With your support, we can continue to work with local communities to create innovative awareness campaigns.  

Guardians of the Mist character in the community
Guardians of the Mist character in the community
Audience members in the town square
Audience members in the town square

Links:

Jul 21, 2015

#ISurvivedEbola Creates an Advocate

Ebola survivors like Ibrahim are key radio guests.
Ebola survivors like Ibrahim are key radio guests.

The smooth voice of Marlon Johnson, a Liberian radio personality, is a staple of the country’s national airwaves. Today he is an Ebola survivor advocate who hosted PCI Media Impact’s radio call-in show Ebola Is Real — part of our #ISurvivedEbola campaign. But Marlon was not always an outspoken defender of this stigmatized group.

“When the PCI Media Impact program started, I was contacted, and it came to be that I would be doing the show. But they didn't tell me that I would be interacting with Ebola survivors,” Marlon said.

Like many West Africans, his fear of the deadly disease was understandable: Ebola has wrecked havoc on Liberia in the past year, stealing well over 4000 lives from the small country. Without knowing that Ebola survivors can no longer fall ill from the disease or pass it on, he was hard pressed to interact willingly with affected individuals.

“The day came when my boss told me that today I would be hosting an Ebola survivor [as a guest on the show],” Marlon explained.

“And I said ‘WHAT? An Ebola survivor?’ And he said yes. So I thought ‘no, not me. This disease is very contagious, so I cannot, I cannot do it.’

“When [the Ebola survivor] Korlia came, and I saw Korlia, I got afraid. So I said no, I’m sick, I can’t do the program today. But I was not really sick, you know — because of fear, I walked away.”

Later on, Marlon confessed that he had not been sick, but afraid of catching the deadly disease. His boss took the opportunity to explain why interacting with Ebola survivors would not make him sick; and after that day, Marlon came to himself and started hosting survivors on his show.

“It turned into action then,” Marlon said.

“The second survivor on the show was Foday. Foday, the guy who took the ambulance and saved the boy. After that day, I came to be confident that these people were so easy to interact with, and now we talk almost every day.”

Shedding stigma against Ebola survivors proved simple for Marlon, once he was given reason to hear the narratives of those who face it.

Marlon's story reveals the key to our #ISurvivedEbola work: the individual engagement, transformation and reflection that a project like this aims to trigger. Powerful, community-driven storytelling is only the first step — a first step proven to create empowered, lasting social change through dialogue and empathy.

 

Watch Foday's video on our website: http://isurvivedebola.org/story/foday-gallah 

A sound mixing board is adjusted for broadcast.
A sound mixing board is adjusted for broadcast.

Links:

 
   

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