Jul 12, 2021

Building on Ouro Negro's Reach and Capacity

Teen Radio Producers in Mozambique
Teen Radio Producers in Mozambique

 

This month marks Ouro Negro’s 6-year anniversary!  This year, in addition to maternal and child health, child nutrition, and disease prevention, we’re prioritizing adolescents by focusing on youth-led programs in two provinces and addressing the impact of COVID on education.  Reducing teen and unintended pregnancy leads to healthier children that grow up into healthy adults.

Ouro Negro is so successful that we're using its audience reach and media outlet partnerships for our new initiative, Acesso Sem Barreiras (Access Without Barriers). 

Aimed at further improving sexual and reproductive health education and services for adolescents in the country, Acesso Sem Barreiras is powerful because: 

  • It teaches service providers how to talk to adolescents about family planning, especially those with disabilities.
  • It is inclusive. Content is tailored for teens and young adults with and without disabilities.
  • It leverages effective relationships and partnerships in the country to get information to the hardest-to-reach communities. 

Our partners for Acesso Sem Barreiras include the Government of Mozambique at central and provincial levels, the International Centre for Reproductive Health (ICRH), TV Surdo (TV for the Deaf), TV Mozambique, Radio Mozambique and various community radio stations.  The program’s primary funding comes from the Flanders Cooperation and is also supported by generous donations from supporters like you.  

Thank you for your generous support. You help us continue producing media that makes change. 

Sign Language Training for Service Providers
Sign Language Training for Service Providers
Jul 1, 2021

Ending Violence against Women and Children in Lebanon

Young Woman and Child in Lebanon
Young Woman and Child in Lebanon

PCI Media has partnered with UNICEF Lebanon to address physical and mental violence, forced labor, and early marriage through two programs, focusing on violence against women and girls (VAWG) and children (VAWC). 

In the first program, audiences will engage with puppet theater performances in a “Forum Theater” format to bring to life how changes in policy and social norms around child marriage can reduce violence against women and girls.

The second program uses interpersonal communications through barber shops and hair salons. In partnership with local organizations, barbers and hair dressers will be trained in communicating with their customers on these highly sensitive issues. 

Why theater and salon conversations? Communication is a powerful tool for helping communities reshape the narratives about their essential values, needs, and rights as human beings that have for too long been relegated to predetermined traditional narratives. 

Our program strategy uses proven social and behavior change methodologies to address deeply entrenched social norms, leveraging the combined power of broadcast media and the inspiration of storytelling to facilitate discussions that ultimately shift attitudes toward violence against women and girls, and all children. 

Your support allows us to increase the reach of our programs. We’re so grateful for your engagement. 

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Lebanon Puppet Head
Lebanon Puppet Head

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May 27, 2021

Expanding Our Sexual Rights and Health Work

Media in Production
Media in Production

Thank you for your continued support in preventing early and unintended pregnancy in Africa. Your support helps us to continue to work with local organizations to produce quality and engaging content that reaches diverse audience groups—adults, adolescents, of all genders. 

I'd like to take this opportunity to share another program in development that addresses a similar issue in Eastern Africa. 

In Mozambique, our 360-degree health communications program, Ouro Negro (Black Gold), remains an effective and trusted source of health information for COVID-19 prevention, family planning, child nutrition, and maternal and child health. Ouro Negro is such a powerful resource that we are using as part of our communications strategy in a new program, Access without Barriers, aimed at further improving adolescents’ sexual and reproductive health education and services in the country.

Access without Barriers is a communications intervention that:

  • Is inclusive. Content is tailored for adolescents with and without disabilities
  • Leverages existing relationships and partnerships in the country
  • Trains service providers in how to talk to adolescents about family planning, especially those with disabilities
  • Uses Ouro Negro’s programming to get information to the hardest-to-reach communities

The goals of the program are to:

  • Increase adolescents’ demand for sexual and reproductive health services
  • Improve knowledge, attitudes, and behaviors around family planning
  • Foster trust and connection between adolescents and service providers 
  • Train radio and TV producers in production techniques for adolescents with disabilities. 

Our partners for Access without Barriers include the Flanders Cooperation, Government of Mozambique at central and provincial levels, theInternational Centre for Reproductive Health (ICRH), TV Surdo (TV for the Deaf), TV Mozambique, Radio Mozambique, and various community radio stations.  

How Is This Program Tailored to Adolescents?

Radio producers are trained to produce programs and facilitate discussions specifically on adolescents with disabilities, an often overlooked group. Normalizing discussions about sex education for all audiences is critical to preventing teen pregnancy.

Service providers are trained in providing an inclusive, nonjudgmental atmosphere that encourages adolescents to seek advice around family planning.

The program leverages a variety of media, including radio, social media, and television that adolescents are most apt to engage with.

Thank you again for supporting media that makes change. With your help, we can make powerful, lasting change through stories.

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