Arogya World

Arogya World is a U.S. based non-profit organization committed to changing the course of chronic disease, one community at a time. The name of the organization is simply an articulation of our mission: Arogya in Sanskrit means good health. More literally it means to live a life without disease. Globally, we shine a spotlight on NCDs,non-communicable diseases, and advocate for disease prevention. Serving as a catalyst, our "small but mighty" organization is helping to mobilize world leaders and the public at large, including women, to ignite action against NCDs. In India, we focus our efforts on diabetes prevention through life-style changes in schools, workplaces and the community...

Arogya World
23W651 Hobson Road
Naperville, Illinois 60540
United States
630 637 8923
http://www.arogyaworld.org/
 BRIDGE Number: 3979901084

Board of Directors

Nalini Saligram, Pamela Yih, Kathryn Graves, Parminder Batra, Deepa Prahalad, Neelum Aggarwal, Seema Bhatia

Project Leaders

Nalini saligram

Mission

Arogya World is a U.S. based non-profit organization committed to changing the course of chronic disease, one community at a time. The name of the organization is simply an articulation of our mission: Arogya in Sanskrit means good health. More literally it means to live a life without disease. Globally, we shine a spotlight on NCDs,non-communicable diseases, and advocate for disease prevention. Serving as a catalyst, our "small but mighty" organization is helping to mobilize world leaders and the public at large, including women, to ignite action against NCDs. In India, we focus our efforts on diabetes prevention through life-style changes in schools, workplaces and the community, and are leveraging technology as a solution to the diabetes crisis. Arogya World's approach is to leverage strong science, medical and non- medical experts, public-private partnerships and modern technology to make measurable public health impact. NCDs which include cardiovascular disease, diabetes, cancers and chronic lung disease, are among the 21st century's greatest health and development challenges. It is time to rewrite the story of NCDs around the world. We know that this will be a multi-year journey and that it will take patience and tenacity. This is our life's work. In India, our goal is to educate 1 million people about diabetes prevention and persuade 50,000 to change behavior, known to prevent diabetes. We also want to go beyond diabetes and establish a scalable, cost-effective chronic disease prevention model for the developing world. Arogya World is proud to be a 2011 Clinton Global Initiative commitment maker.

Programs

mDiabetes is our flagship program, a groundbreaking one million person mHealth initiative in India, that we are implementing with Nokia. This is an ongoing Clinton Global Initiative commitment and is supported by multiple partners including Nokia, Emory University, Ipsos, Johnson & Johnson, Aetna and Biocon. Messages have been developed with Emory, with emphasis on science and behavior change theory, and are being sent twice a week free to consumers throughout India since 9 Jan 2012. So far, we have reached 100,000 consumers and are on track to reach one million by Sep 2013. We have taken pains to make the content compelling - the messages are reviewed for technical accuracy and cultural relevancy by our Behavior Change Task Force, a group of experts from medicine, health promotion and consumer communications. We also obtained consumer feedback on the messages more than once. A comprehensive measurement and evaluation plan is being implemented. Phase one of our research - Message Refinement - has been completed. Consumers reacted very favorably to the messages and found them useful, clear and compelling. Initial mDiabetes results are encouraging and hold much promise. In 2011 we also implemented a schools-based diabetes education and prevention program, reaching 2000 middle school children in Delhi with compelling, age appropriate class-room based activities. The program was supported by Merck and MSD India and implemented with Hriday. Year 1 results were encouraging - children reported greater awareness of diabetes and its prevention, and importantly reported a reduction in consumption of junk foods and an increased intake of healthy food choices. Year 2 program is being implemented with Merck's support in the same 2000 children to see if we can get more traction. In 2012, we started our Healthy Workplace program in India by establishing criteria that can mark a workplace as healthy, with multistakeholder input. The Healthy Workplace criteria are being promoted to the industry and media to encourage a dialogue on workplace wellness in the country.

Statistics on Arogya World

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