Recognizing and appreciating donations is extremely important for your campaign. According to Penelope Burk's research, 45% of donors said that an "outstanding thank you letter" inspired them to give again and 23% said that the quality of the acknowledgement they received encouraged them to make a larger donation the second time.
Moreover, acknowledging and thanking your donors reinforces your connection with them. Making donors feel special may encourage them to speak to their communities about your project or to promote your campaign on social media. These kinds of interactions can turn a $10 donation into $1,000 in the future!
Thank 'em early, thank 'em often. The sooner you thank your donors, the more likely they will be to donate again. We suggest you thank your donors within two days, regardless of the amount donated. While it may be difficult to implement this 48-hour rule, thanking fast is extremely important if you want a strong and lasting relationship with your donors. What will you do when the donations start rolling in? Will you send the donors an email? What will it say? Before the start of your campaign, draft a "thank you" template that you'll use as a basis for thanking donors, but be sure to personalize it for each individual donor.
Send them an email, a handwritten note, or even a personal video message! Make a goal to thank every donor within 48 hours!
Dedicate a report in their honor, mention them on the website, or give them a shout-out on your social media.
Invite advocates to meet you in person, to have a video call with the team, or to take a tour of your office or workspace.