Count on your friends to start you out right. Our data shows that the closer you come to your target fundraising goal, the more likely you are to convert a viewer of your donation page into a donor. Donors tend to believe they'll have a greater impact if they contribute to a project that is nearly funded rather than giving to one that still has a long way to go. The bottom line is, the more money you raise, the more likely it is that someone will decide to fund your project!
To set your campaign off on the right foot, we recommend reaching out to your core supporters to ask them to pledge donations before your campaign starts. Start with those who you think are most likely to give: your family, friends, and most committed donors. Get them ready to donate during the first day--or better yet, the first hour--of your campaign. Seeing other supporters will help instill confidence in new donors.
So it's the first day of your campaign. Your plan is set, your social media posts are written, and donation page is work of art! So now its just time to sit back and relax and let the donations pour in, right? Wrong! The first and the last days are the most important days of your entire campaign! Plan to pick up that phone and call your supporters, make sure they don't have any problems making their donations, and ask them to talk about their donation to their friends, family, and social network. You'll also want to monitor the buzz around your campaign; respond and spread any reactions you get to your social media outreach. Be prepared to put in the effort for a big day; you won't regret it!
Projects on GlobalGiving that receive their first donation during the first 3 days of a campaign are more likely to achieve their goal than those that don't, regardless of the length of the campaign.