Disaster Relief

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Japan Relief Update

Read our extensive update on how GlobalGiving has helped relief efforts in Japan.

Executive Summary (1 page, PDF)

Complete Report (16 pages, PDF)

Gap's Global Activism

When an earthquake struck Japan in March 2011, Gap Inc. used its wide reach to help support recovery efforts, engaging its consumers and employees.

  • Within days of the earthquake, the Gap Foundation announced a $200,000 grant to the GlobalGiving Japan Earthquake and Tsunami Relief Fund to support International Medical Corps and Save the Children.
  • Gap Inc. posted banners on each of its retail websites (Gap, Old Navy, Banana Republic, Athleta, and Piperlime) linking to GlobalGiving’s Japan relief efforts, making it easy for its consumers to contribute as well.
  • GlobalGiving channels project information into Gap Inc.’s employee giving website, bewhatspossible.com, allowing Gap Inc. employees to support the relief efforts and receive corporate matching funds in turn.
  • Gap designed special t-shirts in support of the relief efforts in Japan, sold them in select stores and online, and donated 100% of the proceeds from the t-shirt sales to GlobalGiving’s Japan Earthquake and Tsunami Relief Fund.
  • In total, the Gap Inc. community raised more than $700,000 for earthquake relief through GlobalGiving and millions more through product and in-kind donations.

Hilton Worldwide: Providing Comfort for Victims of Disaster

Starting with the Japan earthquake in early 2011, Hilton Worldwide rallied its team members and customers to donate to disaster relief and recovery via GlobalGiving. The response has been inspiring.

  • Hilton Worldwide matched team members donations from 28 countries, donating more than $200,000 to dozens of Japanese relief and recovery projects via Hilton's disaster page.
  • Hilton Worldwide team members and Hilton HHonors members from six continents gave to disaster relief projects in East Africa, Turkey and Thailand in 2011.
  • Hilton Worldwide instituted a program awarding bonus points to Hilton HHonors members who support humanitarian efforts.

“Thank you Hilton," said one US-based employee, “for enabling us to help these people. We don't know how lucky we are to be able to live the way we do. Thank you for matching my funds!"

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