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Content Specialist

Are you a storyteller who knows how to move people to action with the right words, shared in the right format? Do you want to use your inbound marketing skills to help make the world a better place?

GlobalGiving, the first and largest global crowdfunding community for nonprofits, is looking for a Content Specialist to help us grow our impact. You should share our excitement for supporting local organizations in 170+ countries that educate children, feed the hungry, preserve the environment, build houses, train people with job skills, and do hundreds of other amazing things.

We have a casual open office environment where everyone's opinion and ideas are valued. We're committed to work-life balance and offer everyone opportunities to learn, experiment, and grow. Since creative, enthusiastic employees are our most valued resource and the basis for our success, we take great care in how we attract, hire, and support our team. If you're passionate about collaboration, curiosity, communication excellence, and continuous improvement, this position is right for you.

Primary Responsibilities

We are looking for a data-driven inbound marketer to lead content publication for our organization. You will be responsible for sustaining and improving our content marketing strategy, and in doing so, increase traffic to our site, improve our conversion rates, and help GlobalGiving develop more sustainable, meaningful, and lasting relationships with our donors and our nonprofit and corporate partners. You will work closely with people across the organization to develop content that positions GlobalGiving as a thought leader among its peers and constituents. This will require you to understand our key differentiators, be able to talk about our innovative products and solutions, and to develop strategies and content to showcase these to our distinct audiences. As part of this position, you will also develop and execute public and media relations tactics to elevate the GlobalGiving brand.

To do this well, you will need to understand who our targets are and how to motivate them. Using audience insights, you will learn what works, and create and curate compelling, engaging content that informs, inspires, thrills, and connects our users so that they are motivated to take action. Needless to say, this role requires a high level of creativity, attention to detail, and project management skills.

This job is highly collaborative and also requires excellent interpersonal skills. While some of your work will involve writing or creating content, much of it will involve coaching our internal team, our partners, or our volunteers so they can turn their expertise into share-worthy content.

The Content Specialist reports to the Director of Marketing and Communications. The specialist also works closely with our product team to develop and iteratively improve our content management system and chief content hub, the Learn Library.

Required Qualifications

For our team to be a great fit for you, the following qualifications should resonate with you:

  • Demonstrated expertise in marketing, communications, journalism, international studies, information technology, or another relevant field
  • 3-5 years experience with content marketing strategy and execution, digital marketing strategy and execution, and SEO
  • An innate curiosity paired with the ability to collect, analyze, and report on data to inform all decisions
  • A commitment to our core values, creativity, and the desire to change the world
  • Demonstrated excellence in digital copywriting, content creation, editing, and curation
  • Demonstrated experience with content management systems, lead generation software, and email marketing platforms—all essential tools that our specialist can draw upon to achieve goals and wow our core audiences
  • Excellent interpersonal skills and a collaborative spirit
  • Passion for advancing GlobalGiving's voice and brand across a variety of media, including but not limited to video and earned media
  • Preferred: the ability to create content in HTML and CSS

Salary + Benefits

This is a full-time position and reports to the Director of Marketing and Communications. We welcome candidates who want to work in our Washington, D.C. office. Salary range: $55K-72K/year, depending on experience.

Benefits include flexible work hours, remote work options, a family-friendly culture, fully-stocked refrigerator with drinks, a convenient downtown DC location, and a meaningful job where you can go home at night and say, "Today, my work helped 182 girls go to school for a year" (one of many true stories). And don't worry - we've also got the usual benefits like health care, dental/vision, commuter benefits, 401K, 25 days of paid vacation, 10 paid holidays, and more.

Applicants must have U.S. citizenship or U.S. permanent residency.

We are an equal opportunity employer and value diversity in our organization. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

“GlobalGiving is my second family I love waking up every morning to come into work because I know I will be met with smiles and genuine interest in what I did over the weekend or how I am doing. Half the time it doesn’t even feel like work. I just sit in an open office with all my friends trying to change the world.”
— Anonymous Employee Review
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