On June 21st, GlobalGiving hosted Melanie Moore and Michaela Leslie-Rule from See Change Evaluation and had a fantastic webinar session that focused on storytelling as a key element of any online communication strategy. If you weren’t able to attend, you can find a recording of the session here.
The session provided some wonderful information about telling powerful and inspiring stories. The presentation not only sparked a great discussion about communicating through storytelling, but also explored effective strategies for creating narratives that will leave a lasting impression. Here are some of the key points that we discussed.
Melanie and Michaela emphasized the importance of starting by identifying the purpose of the story you would like to tell and thinking carefully about your target audience or audiences. This is vital information that will allow you to easily structure your story. Once you have thoughtfully constructed your narrative, additions such as images can be a great way to promote recognition of your organization and its work.
These practical tips for conveying a compelling message can help you communicate the work that your organization is doing in a meaningful way to any audience, and go back to the main take-away from the session: Tell a true story that your audience can identify with, using powerful visual imagery.
written by Sara de la Rosa
See below for some examples of great photos, as well as links for:
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