Tips for Fundraising on GlobalGiving

Congratulations! You have completed GlobalGiving’s rigorous application process and we’re excited to welcome you the GlobalGiving community. So, what’s next? What can your organization do to build and expand its online fundraising through GlobalGiving? Here are a few suggestions to get you started:

• Develop a fundraising strategy for your GlobalGiving projects. Set realistic goals for how much you would like to raise and how many new donors you would like to attract. Use this worksheet to create a plan.

• Use your GlobalGiving widget to add the “Give Now” button to your organization’s website or blog. Make it easy for your donors to give to your organization through your website using GlobalGiving’s widget. You can find the code for your project widget on your project page by clicking on the link “Put a widget or give now button on your website or blog” at the bottom right hand corner of your project page.  
  

• Promote your project page. Use Facebook, Twitter, and other social media tools to actively promote your project page. Include the link in your newsletters and at the bottom of your signature. Make sure that every message you send makes it easy for your donors to donate to you through GlobalGiving. 

• Participate in GlobalGiving campaigns. Take advantage of GlobalGiving’s fundraising campaigns—matching days, photo competitions, etc.— to reach out to your donors and create a sense of urgency. Keep an eye out for campaign announcements in the project leader newsletter and on the Tools & Training Blog.

• Thank your donors! Send personalized emails from the Donation Manager in the project entry system (PE). Just waive your cursor over the donor’s email address and you’ll see the option “Send a Thank You." Get tips for sending a great thank you email.

• Keep your donors engaged. Send frequent project reports, encourage donors to follow you on Facebook and Twitter, and keep them updated about your organization. Don’t just ask your supporters for money, keep them excited about the work that your organization is doing!

• Encourage your donors to make recurring donations. Did you know that your donors can set up an automatic donation to your project every month? It’s an easy way for them to frequently give to your project. Remember to tell donors about this option in your thank you emails! Read tips for asking donors to make recurring donations.

• Tell your donors about GlobalGiving’s tribute cards, gift cards, donor registries, and fundraisers. Encourage your donors to make a donation in honor of a friend or family member for holidays, birthdays, and special occasions! Check out GlobalGiving’s donor tools here.
  

• Extend your network by hosting volunteers. GlobalGiving partners with numerous volunteer organizations to help connect your organization with volunteers. Use this online form to complete a volunteer request.

• Encourage your supporters to fundraise on your behalf using GlobalGiving's fundraiser tool. Learn how to set up a fundraiser page.