We’re delighted to report that Zamzee has made its official San Francisco Bay Area debut. As part of this rollout, HopeLab has begun partnering with over a dozen local school-based and after-school programs to get Zamzee into the hands of middle school-aged kids.
As the Chicago Tribune reported last month, social health games can help make kids trimmer and fitter [see link to article below]. Indeed, young teens inhabit a world where Internet and social engagement through digital media is the norm. They move seamlessly between the virtual and real world, and expect that products should have elements of both. To be relevant and achieve impact in this new reality, it’s been essential that HopeLab intentionally adapt the way we work with young teens to embrace the digital playgrounds they inhabit as critical and potent environments in which to get them moving.
Zamzee leverages the digital settings young teens occupy by motivating real-world physical activity at precisely the time when they are becoming more sedentary and are at increased risk for becoming overweight. Teens themselves control it, and they can use it to create opportunities for movement regardless of the environmental constraints in their lives.
Thanks for helping make Zamzee available to kids who will benefit from it most!
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