To address the problem of sedentary behavior in young teens HopeLab has developed Zamzee, a platform for fun powered by movement. The Zamzee meter records how much teens are moving around, and that activity fuels a fun, dynamic online experience, earning them opportunities to shop, compete with friends and customize their rewards experience online. The more they go, the more they get! Zamzee is fun, it’s social, and it works, increasing movement in teens by 30%—nearly an extra marathon a month.
What is the issue, problem, or challenge?
Rates of childhood obesity in the U.S. have tripled in the past 30 years, and nearly one in five young people in America is obese – with rates exceeding one-third in some areas of the country. Data also show that young people become more sedentary upon entering middle school. Treatment of pediatric obesity-related conditions costs over $14 billion annually in the U.S. and obesity is threatening to undo public health gains achieved by reductions in smoking in the last generation.
How will this project solve this problem?
Proven Impact: Randomized, controlled scientific studies involving more than 350 participants and amassing over 10,000 cumulative days of tracking data demonstrate that Zamzee results in sustained increases in physical activity among teens by at least 30%—nearly an extra marathon a month. This research was conducted by HopeLab, with support from Robert Wood Johnson Foundation.
Potential Long Term Impact
Regardless of weight or weight loss, data show that physical activity improves mental and physical well-being and reduces risk of type 2 diabetes, heart disease, stroke, hypertension, and some cancers. HopeLab’s ultimate vision for impact is to ignite a lifetime of movement, altering teens’ engagement with the physical and digital environments in which they spend their time to support lasting, healthy behaviors and improve long-term health outcomes.
Total Funding Received to Date: $40
This project is now in implementation and no longer available for funding. Received funds will be used to accomplish concrete objectives as indicated in the project's "Activities" section. Updates will be posted under the "Project Report" tab as they become available.
Donors' contributions and pledges to this project totaled $40 . The original project funding goal was $30,000.