Thanks to your contribution, TYO-Lebanon (TYO-L) has spent the last few months hard at work helping entrepreneurs in the Bekaa take their businesses to the next level! TYO-L is now working with 5 selected entrepreneurs on expanding their business networks, accessing finance to scale up their businesses and fine tuning their branding and corporate identities. We are happy to share brief profiles on these five women and their businesses:
Roula is a practiced artist and currently has a small studio space and gallery that she would like to expand into an Art and Design School to service artists locally in the Bekaa. Through Atmosphere, Roula wants also to create a space for talented people to connect with potential art lovers companies and individuals, affording young artists a chance to display and sell their work!
Rola will expand her businessby launching an environmentally friendly log, which will replace the traditional wood log by transforming houses into warm and happy homes using practical, effective eco friendly heating.
Helene is a charming, fresh, classy committed lady with positive energy shining from the inside out. Helene is a beauty specialist well known in the region for her quality work, her honesty and her distinguished simple personal approach to beauty. Helene is ready now to expand her existing beauty center into a more holistic women’s wellness center: the only one of it’s kind in the Bekaa!
Tildais a serious, passionate, talented, dedicated & committed entrepreneur. Despite somewhat difficult family circumstances, she created a very small cement tile fabric and that she could manage and make profitable for herself and her two children. She is now ready to take her business to the next level!
Rimais a skilled and talented young lady, passionate about embellishing all living areas –starting by the public spaces in Zahle. She is specializing in interior design and landscaping and her projects address all the same issue: embellishing ecologically starting from the concept up!
Again, we thank you on behalf of the hardworking Lebanese women entrepreneurs in the Bekaa Valley of Lebanon!
A great deal in part due to your contribution, TYO-Lebanon has been able to assist women entrepreneurs in the Bekaa area of Lebanon to enhance their business skills and knowledge through training programs, one-on-one coaching and incubation. We are happy to share with you the feedback from an interview with one of our one-on-one coaching beneficiaries, Roula. Roula's business is based in Lebanon's Bekaa Valley and is called "Go Green Go". Her concept involves the creation and use of environmentally friendly logs, to replace traditional wood logs as a form of cost-effective and eco-friendly heating.
1. How have you and your business benefitted from the support of TYO?
"My benefit from the project has been great. It has made me more aware of the potential success of my business and how best to position and market myself locally as a start and gain a more strategic vision for growth outside of Lebanon. The brainstorming sessions and business preparation course have been very helpful in increasing my knowledge of accounting management, the importance of human resources, how to source my materials most effectively and most importantly, the marketing of my business!"
2. How has working with TYO helped you to overcome the challenges that you face in growing your business?
"One of the main challenges that I have faced has been to source my materials. TYO helped me to identify local recyclable materials that I can use for the creation of my environmentally friendly logs, by the use of materials discarded by local craftsmen. TYO has also helped to connect me to potential partners who have similar experience in the creation of environmentally friendly products."
Roula is one of many women entrepreneurs benefiting from the TYO training and coaching programs in Lebanon and again, thanks for your support!
For over three years, TYO has been active in the field of female entrepreneurship in- but thanks to friends like you, the past three months have been especially abuzz with women’s economic empowerment. From intensive business skills trainings with our most recent cohort of entrepreneurs to both TYO- Lebanon and TYO- Palestine partnering in Global Entrepreneurship Week, your support has enabled TYO to significantly empower potential businesswomen this season.
Here’s a few highlights from the last three months:
Stay tuned in the coming months to see how your support will continue to help entrepreneurs both start- and sustain- their businesses!
Thanks to your contribution, TYO-Lebanon's women entrepreneurs have participated in a variety of Expos around Lebanon. TYO beneficiaries, each in a branded stand, were afforded the opportunity to network and sell their goods/services to large audiences where they might not have otherwise had the chance to benefit. Their participation also allowed the women a real world chance to put their TYO business training into hands-on practice, further increasing the impact and sustainability.
Two of the main expos included:
Made in Lebanon: Held at Beirut's main center for expos and fairs, BIEL, in March 2013, this expo housed a variety of different fashions, accessories, decorations, and handicrafts. The perfect venue for our women entrepreneurs and their goods!
Chamber of Commerce and Industry/Agriculture: Held at the North Lebanon, Business Incubation Association of Tripoli, January 2013, this was a 3- day exhibition that focused on local agriculture based products, where many of our beneficiaries were able to sell goods to an average profit of 300USD/day.
Again, TYO-Lebanon thanks you for your support on behalf of our women entrepreneurs!
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