Marketing with Nilufer Women’s Co-op in Turkey

Summary

We will be developing a marketing strategy for Nilüfer Women’s Cooperative. This includes providing computational workshops and creating advertisement materials, including a Web site.

What is the issue, problem, or challenge?

Lacking a social network, job skills and affordable childcare, most women do not have the chance to work outside the home. Lacking available and affordable early childhood education, most children do not have the chance to attend kindergarten. An increase in finances from the Nourish marketing strategy means the cooperative could expand, increasing the number of children that benefit from early education and number of women who work; more women working means greater gender equality.

How will this project solve this problem?

During the day, we will participate in computational workshops, as well as document the cooperative for the Web site. In the evening, we will conduct workshops to create advertisement materials for upcoming events and attend cooperative meetings.

Potential Long Term Impact

The project will directly serve the 30+ members of Nilüfer Women’s Cooperative. The individuals will have gained more economic and social empowerment through financial stability. The project will address poverty conditions for women in Düzce.

Project Message

“Every woman has something to share and it’s like we have uncovered the jewels within them.”
- Ms. Selma Demirelli, Cooperative Founder

Additional Documentation

This project has provided additional documentation in a Microsoft Word file (projdoc.doc).