Training of Local Fish sellers on Rebranding



Nigerians across social levels love smoked fish, but the mannerism of preparing the products including the packaging have been discovered in the recent times to be unhygienic. This development is fast affecting patronage of these small and determine sellers of smoked-fish in Makoko/Iwaya Area of Lagos. The aim of this project is to educate, sensitise and train these sellers on cheaper and better ways of making smoked-fish using Food Technologists.

What is the issue, problem, or challenge?

Poor and unhygienic mannerism of fish roasting Low patronage of smoked fish seller Imminent death of the business of smoked fish

How will this project solve this problem?

The training would boost fish seller's technical capacities Improved hygiene of smoked-fish Increased sales Employment for new people

Potential Long Term Impact

Retention of business for the poor fish sellers; Improved patronage by Nigerians; Production of hygienic smoked-fish; Better packaging for supermarkets/exports and Expansion to attract more people.

Funding Information

This project has been retired and is no longer accepting donations.

Additional Documentation

This project has provided additional documentation in a DOCX file (projdoc.docx).


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Retired Project

This project is no longer accepting donations.

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Association of African Entrepreneurs
Association of African Entrepreneurs

Accra, Greater Accra Region, Ghana

Project Leader

Raimi Lukman

Member Support Volunteer, Nigeria
Lagos, Lagos Nigeria

Where is this project located?

Map of Training of Local Fish sellers on Rebranding
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