In September 2012 REEA Foundation had the honour of hosting a Social Media Workshop presented by social media specialist Spectra Asala from Global Giving. Around 20 other NGOs from the surrounding areas were present to take part and listen to this dynamic speaker, and all gained valuable insight from attending. The result of the workshop for REEA Foundation was the formulation of our own social media strategy. During her presentation, Asala explained the basic concept of social media: "In a nutshell, social media is media that is social. It encourages user interaction and the building and maintaining of relationships with wide communities of people. It offers real-time interaction and multiple platforms for people to communicate, share ideas and engage. It also offers a channel for news and updates.” I asked myself: “Why does REEA need to become more social?” Global entrepreneur Richard Branson has the answer, for ourselves and any other organisation: “Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already.”
We deal with communities, and social media enables us to communicate more effectively with a broader audience. We need to be present in a social space. Social media is a powerful platform that will enable us to connect with more people, in ways in which they are happy to engage. We need to tap into the ability of social media to help us build a bigger network. So what platforms are available to us? “Platforms such as Facebook, Twitter and YouTube need to be explored and either created or worked harder to create maximum advantage,” Asala taught us. It became clear that REEA would benefit enormously by making use of social media in many areas, including joining conversations around epilepsy and promoting the idea of REEA as a green village with many products on offer. We can use social media to position REEA as a place to meet, a place to eat, a place to buy books, pet food, charity shop items, a place to bring your children to play, or for pony rides and riding lessons, a place to buy flower and plants at our nursery. A place to be social! But most important a place where our residents can interact with society!
REEA Veterinary Services Upgrade
In April last year we commented on the REEA Veterinary Services – a pet food delivery service developed in 2011 which required further development to generate targeted revenue of R30 000 per month. Our Pet Food Delivery Service Manager Lynda Smith (Photograph below) has been growing the business on a monthly basis that currently the turnover is about R25 000 per month. Lynda says: "This site of the organisation is going from strenghts to strenghts and will help to make REEA self-sustainable''.
This revenue streams still require additional marketing and training of a volunteer sales and delivery base. If you can, please assist us to achieve our next target.
Wishing you all a fantastic Easter weekend.
Our primary request is to ask the global community to invest in REEA’s growth strategy and its implementation. ‘Please assist us in‘ Creating Self Sustainability’. Our next project will be: Upgrade of the Entrance Building.
REEA Foundation is inching its way forward to becoming self-sustainable with the recent opening of its new charity shop – Rambling Rose. This is the brainchild of one of our dedicated volunteers, Daniella Alexander. The shop boasts an array of glass and crystal ware, ceramics, clothing, kitchenalia, décor, furniture, appliances and collector’s items.
Plans for the future include the creation of a reading nook, craft mornings together with coffee and cake as an extra touch for our customers. All proceeds from the shop are for the provision of quality care for our residents, suffering from severe epilepsy and other neurological disorders. It will also provide a place for some of our residents to work, assist and meet.
This charity shop will help us to narrow the funding gap so that REEA can secure the home for our residents well into the future. Some of our residents have also visited the charity shop. It is an exciting place, a place to meet and catch up with the latest news.
Sean Hancock, one of our residents says: ''The charity shop seems to be well done. I have been to other charity shops and often one needs to go through boxes and boxes to find stuff. At the REEA charity shop each item is well placed and cleaned before it will be put on a shelf. It is also a good outlet for our community members who would like to donate items to a charity. Some of the items are also passed on to other charity organisations or homes.''
Thank you for your support.
Dear Supporters of REEA Foundation,
Thank you to all of you who have given in the past to our projects. We are currently renovating our old workshop to launch a new charity shop in October 2012. Again, yet another project which will help us to become self-sustainable. With your help and on-going support we hopefully will reach our target for the funding gap in the near future. We will update you about the opening of the charity shop and will add some photos.
Our next project will be the opening of a little tea garden. With your help we will be able to reach our dreams.
Thank you again and again.
REEA River Market re-launch
The REEA River Market has been successfully re-launched last month and will have the potential of earning up to R10 000 monthly with the engagement of new management volunteers. The new strategy aims to accommodate 100- 150 stall holders, each paying R80 – R120 per day. This project required marketing and infrastructure development. Through the help of the donations to the Global Giving Challenge REEA has been able to re-launch this project. Thank you so much!
Our primary request is to ask the global community to invest in REEA’s growth strategy and its implementation. ‘Please assist us in‘ Creating Self Sustainability’. Our next project will be:
REEA Veterinary Services – a pet food delivery service developed in 2011 which requires further development to generate targeted revenue of R30 000 per month. As at March 2012 the service had 90 clients. The targetis 200 clients by the end of 2012 and 400 clients by end of 2013. This project requires a marketing drive, and training of a volunteer sales and delivery base. If you can, please assist us to achieve our next target.
Wishing you all a fantastic Easter weekend.Best wishes,
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