The one day event taught the Sales representatives different techniques in sales that will help them understand the essence of radio broadcast, its social responsibilities, obligations and principles that guide them in their operations. The participants learned, among other things, to understand the role of STAR radio as a media entity in post-conflict Liberia, become knowledgeable about increasing their sales ,and using their full potential to achieve professionalism in marketing STAR radio with potential sponsors and advertisers.
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