Mashable’s first-ever Summer of Social Good raised funds in the name of “Social Media for Social Good,” utilizing online tools and partnerships with other organizations to make a collective impact. The campaign included the use of widgets to enable donations, engagement of social media networks such as twitter and Facebook, donation generation through partnerships, and a Social Good Conference at the conclusion of the campaign. One wonderful example of a partnership was the support given to the campaign by the Ford Fiesta Movement. During the month of August, Ford generously donated $1 for every video view on Mashable’s Ford Fiesta Movement page. Additionally, Ford Fiesta Agents donated $1.50 per retweet of three Mashable posts, allowing people to contribute to the Summer of Social Good fund even without donating themselves. Mashable also partnered with Hyatt, Wine Library TV, Roger Smith Hotel, the Social Media Club of Richmond, VA, and Project Redphone, among others, to raise funds and engage participants in the Summer of Social Good.
The summer culminated in the Social Good Conference, held in New York on August 28th. The one-day educational event featured keynotes from Facebook’s Randi Zuckerberg and All For Good’s Jonathan Greenblatt, and presentations from well known and respected organizations and professionals within the space focused on the theme of “Social Media for Social Good”. Thanks to sponsorships from Zappos and MailChimp, the full ticket price went towards the Summer of Social Good fund. After celebrating the final days of the campaign, Mashable is working to turn their experience into a case study to benefit non-profit organizations interested in using social media to fundraise.
Thank you for all the support for the Summer of Social Good!
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