Summer of Social Good Fund


Mashable’s first-ever Summer of Social Good raised funds in the name of “Social Media for Social Good,” utilizing online tools and partnerships with other organizations to make a collective impact. The campaign included the use of widgets to enable donations, engagement of social media networks such as twitter and Facebook, donation generation through partnerships, and a Social Good Conference at the conclusion of the campaign. One wonderful example of a partnership was the support given to the campaign by the Ford Fiesta Movement. During the month of August, Ford generously donated $1 for every video view on Mashable’s Ford Fiesta Movement page. Additionally, Ford Fiesta Agents donated $1.50 per retweet of three Mashable posts, allowing people to contribute to the Summer of Social Good fund even without donating themselves. Mashable also partnered with Hyatt, Wine Library TV, Roger Smith Hotel, the Social Media Club of Richmond, VA, and Project Redphone, among others, to raise funds and engage participants in the Summer of Social Good.

The summer culminated in the Social Good Conference, held in New York on August 28th. The one-day educational event featured keynotes from Facebook’s Randi Zuckerberg and All For Good’s Jonathan Greenblatt, and presentations from well known and respected organizations and professionals within the space focused on the theme of “Social Media for Social Good”. Thanks to sponsorships from Zappos and MailChimp, the full ticket price went towards the Summer of Social Good fund. After celebrating the final days of the campaign, Mashable is working to turn their experience into a case study to benefit non-profit organizations interested in using social media to fundraise.

Thank you for all the support for the Summer of Social Good!

About Project Reports

Project Reports on GlobalGiving are posted directly to by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.

If you donate to this project or have donated to this project, you will get an e-mail when this project posts a report. You can also subscribe for reports via e-mail without donating or by subscribing to this project's RSS feed.

donate now:

Retired Project

This project is no longer accepting donations.

Still want to help?
Support another project run by GlobalGiving that needs your help, such as:

Start a Fundraiser

Help raise money for this important cause by creating a personalized fundraising page.



Washington, D.C., United States

Where is this project located?

Map of Summer of Social Good Fund