Oshika Peninsula is a secluded area in Tohoku. It takes an hour to get there from Ishinomaki-city by car. It is too far for aid goods and people to reach. People couldn't get enough help because of living in such an isolated place.
Tomoya Tada had been working at a global management consulting firm for two years. He wanted to do something for Tohoku’s recovery. However, as he was very busy with his work at the firm, he could finally visit Mr. Yuichi Tomohiro in Oshika in July 2011. They have known each other for a long time, since their university days. Tomoya found that all of those he met there took pride in their work. This made him want to help them. On his way home, he send a email to his boss, telling that he would like to quit his job for heading to Tohoku.
From September 2011, Tomoya took a leave of absence and from his job, and started to launch a new business in Oshika with Mr. Tomohiro. They hired women in Oshika, and started to make accessories using local materials such as fishing nets and antlers. Tomoya is in charge of the product development, production management, sales promotion, and accounting.
Tomoya said that the project is not only for business and job creation, but also for community building. Oshika is thinly-populated place with a little chance for the local to get together. Tomoya said, "I’m really happy to see local people working with positive attitudes. Our goal is to create sustainable business and community. I’m thinking that I will be here for a long-term, at least 3 years.”
Profile: Tomoya worked for two years in the consulting firm in charge of marketing strategy, operation turnaround and new business development. He works for a job creation project through production of accessories using local materials. Mr. Tomohiro, the leader of the project, has studied in the same university.
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