The women that work with ISMU learn many different types of handicrafts, techniques, and marketing strategies for selling what they make. The local markets are an important venue for displaying and selling handicrafts, and events like the annual Health Fair connect the entrepreneurial skills and personal development skills these women learn together with their crafts.
This year there was an exhibition of the crafts that the women made, including products utilizing materials that can be repurposed. Newspaper and plastic can be turned into baskets, centerpieces, lamps, photo frame, and bags. This helps reduce waste and is an important way to be eco-friendly. This is just one of the ways in which ISMU integrates environmental sustainability into this project to train women in Guatemala City and help them generate independent income to take care of their families.
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IDEX Latin America Program Director