As we began replicating our hub-and-spoke model in India, we found that the most effective strategy would be to collaborate with local hospitals or surgery facilities capable of housing our optical-shop “hubs.” Through such collaborations, VisionSpring can transfer its knowledge and expertise to enhance collaborators’ eye-care services while capitalizing on their existing customer base.
Thus far we have established four such healthcare-center collaborations, in Panipat, Sonipat, Pratapgarh, and Shahdara. These collaborations are proving mutually beneficial: VisionSpring expands its market while our vision screenings act as triage points to identify and refer to collaborating facilities individuals in need of cataract treatment or other advanced care. As a result, for the first time in India the two leading causes of blindness—refractive error and cataracts—are being addressed concurrently.
In order to keep pace with this growth we hired a new Sales and Marketing Manager, Cecilia Batlle, who was Chiquita Brands International country director in El Salvador for seven years prior to joining VisionSpring. One of Cecilia’s first projects will be overseeing the integration of tablet-based data collection into our work.
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