Update on Saving Mexico´s Golden Eagle
The Horologium, S. A de C. V, (Mexico´s Breilting Distributor) and FMCN alliance that we reported to you in our previous update was a complete success. The 250 limited edition Breitling watches were sold by May 2013 and we were able to raise $US 200,000 for our Golden Eagle project.
Recently we concrete a new phase of our collaborative campaign with City Express Hotels, where $1.00 Mexican peso will be donated by their guests for each day of stay, City Express wil match with an addition peso and MFCN will add another one.
The conservation of habitat and monitoring activities are already running specifically in 5 priority regions that have a significant presence of Golden Eagles: Baja California, Janos (the northern border between Sonora and Chihuahua), Maderas del Carmen (the northern border between Chihuahua and Coahuila), Northeast Center (Zacatecas, Coahuila, Nuevo León and San Luis Potosí) and the Central Zone (Zacatecas, Aguascalientes, San Luis Potosí, Jalisco and Guanajuato) (see attached map) while we continue our fund raising efforts. We are in the process of building an alliance with Discovery Channel and Mundo Animal (Animal World) ro produce a Golden Eagle documentary that will be shown during prime time of the Natural History Channel and Animal Planet.
Thanks to your effort and support we are viewing a better future for this emblematic bird of prey. In our next report we will show you our first results of implementation of the project regarding conservation and monitoring.
Save the Golden Eagle Team
Mexican Fund for the Conservation of Nature Calle Damas 49, Colonia San Jose Insurgentes, 03900 Mexico, D.F., Mexico +52 (55) 5611 9779
Contact: firstname.lastname@example.org email@example.com
We wish you all a great 2013!
The launch of the limited edition of the watch Breitling Avenger Blacksteel Chrono “Águila Real Mexicana” has represented a milestone for the fundraising goals of the project “Recovery of Golden Eagle populations and their habitat in Mexico" in its second phase. The alliance with Horologium, S.A. de C.V. (Breitling representative in Mexico) will allow us to raise more than $2,9 million Mexican Pesos by selling 250 watches. To date, we have raised close to $350,000 Mexican Pesos.
During the second phase of the project, we are aiming at mobilizing new funds from public and private sources to implement direct conservation actions. Thanks to the support of all our donors, currently, Conservación Humana, A.C. -partner of the project- is monitoring 10 areas, natural habitat of the Golden Eagle.
As we advance on the implementation of this campaign, we will keep you all informed.
Thanks to you all for your contributions and being part of this great cause!
Last October 24, a business collaboration was pronounced between Horologium, S. A de C. V, (Mexico´s Breilting Distributor) and FMCN with the aim of raising funds for the "Project for the recovery of golden eagle populations and their habitat in Mexico." A fundraising event took place at the Rufino Tamayo Museum to announce this alliance.
During the event, a silent auction of 10 original sketches of the golden eagle made by the Oaxacan artist Francisco Toledo where donated exclusively for the project. With the auction of these sketches, along with the clock number 1 of the 250 limited edition "Aguila Real Mexicana" a total of $ 347,000.00 pesos were raised. The rest of the watches are for sale to the general public and a generous percentage of the sale price will go directly to the project.
The valuable contribution of Horologium and Francisco Toledo, reflect not only an innovative fundraising for conservation, but also a new platform to spread the message of the critical situation of the golden eagle in Mexico. The money raised in the auction will go to support monitoring actions in the state of Zacatecas where a significant population of golden eagle is located.
Thanks to Breitling, Francisco Toledo, Citi Express, other donors and to you for being part of this great cause!
Have a great holiday!
Contact: firstname.lastname@example.org email@example.com
Our project to save the Golden Eagle in Mexico, is going well! In 2010, the project Golden Eagle: Man and Nature was developed as an educational and communications tool to raise awareness among Mexican communities of the importance of protecting this living national symbol. In 2012, the Mexican Fund for the Conservation of Nature (FMCN) and its partners are implementing a project that takes efforts to conserve the Golden Eagle in the field. Specifically, it aims to identify and protect Golden Eagle nests and habitats and to mitigate the effects of human activity in 5 priority regions. This group, including government authorities are determined that conservation efforts should include a protocol and strategy to be used nationwide for data-gathering and monitoring of Golden Eagle populations and breeding sites; an effort that is being facilitated in partnership with our Global Giving donors.
Last September 5th we signed and agreement with City Express, a Mexican hotels chain, where their guests will contribute to the Golden Eagle project thru redeeming "city points" form their loyalty program. On the other hand, next October, we will be hosting an event jointly with Breitling watches, where an special 200 pieces watch edition, The Golden Eagle, will be presented to the public and a percentage of the revenues will be donated to FMCN educational programs. A famous Mexican engraving, Francisco Toledo, will also be in auction to raise funds for the project.
It is fulfilling to work with this project, which is helping to preserve such important and emblematic specie.
Thank you once again for your support,
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Special and Innovation Project Coordinator