With your support and the help of our partners at the College of African Wildlife Management, MWEKA (CAWM), the Bushmeat-free Eastern Africa Network (BEAN), Image Transfer Limited Limited (Radio Kili FM), and the US Fish and Wildlife Service, we have wrapped up the first season of Temboni, a radio serial drama that tackles wildlife conservation issues through a story of love, betrayal, redemption and revenge.
Now that the first season is over, it’s time to look at the change we have brought to Tanzanian wildlife and local communities. We implemented a rigid monitoring and evaluation plan throughout the program in order to assess the impact of our work. The research activities included conducting a pre- and post-survey, a content analysis of the developed 25 episodes, an analysis of the 25 call-in shows with listener engagement, and more. The data analysis is currently underway, but we are exited to share some pre-liminary findings with you.
Capacity Building: PCI Media Impact built the capacity of local partners and key stakeholders to implement creative communication strategies for positive behavior changes.
Community Building: PCI Media Impact built a local network of organizations and key stakeholders who have the common goal of wildlife conservation in order to sustain the local activities beyond the program period.
Change: The analysis of the survey is not concluded yet, but first results of the qualitative research are available to share. The call-in show after each episode of the E-E drama served successfully several purposes, a few examples are listed here:
To listen to the first season of Temboni, click here!
We hope you stay tuned and continue to support us to enter Temboni season 2! For more information and updates, like our Facebook page and visit our website.
In an effort to confront elephant poaching in Tanzania, along with alternative livelihoods and bushmeat consumption, PCI Media Impact launched My Wildlife - My Community, which involves a radio serial drama called Temboni, which is airing its final episode this Saturday along with community outreach initiatives.
A key accomplishment within Tanzanian communities was Mrisho Mpoto's release of his music video, Deni La Hisani (A Debt of Courtesy), at a press conference in Dar es Salaam, Tanzania. The purpose of this press conference was to launch the video while encouraging media stakeholders to report on both bushmeat trade issues in Tanzania and the My Wildlife - My Community project, of which Deni La Hisani is a key component of the campaign. Additionally, the conference involved an overview of the entire program and promoted reporting to measure the results of the program.
In addition to discussing the video itself, Mrisho, who is a Tanzanian musician, activist and songwriter, discussed the importance of preserving wildlife for the nation's future, promoted the accompanying radio drama Temboni and engaged media and political stakeholders who have great influence in creating awareness and laws that focus around preserving the wildlife of Tanzania.
Because of the success of this event, we are now in the process of raising money to create season II of the radio drama Temboni, deepen community mobilization activities and create more events with Mrisho that will highlight key issues and community engagement.
Thank you so much for your continued support as we expand our programs to end elephant poaching and to preserve a sustainable future for Tanzania!
We did it! We produced a high quality- highly impactful music video for "A Debt of Courtesy"
Written and performed by Mrisho Mpoto, and produced by PCI Media Impact, this song emphasis the importance of conserving wildlife and ending poaching, and the video features beautiful scenes of Tanzanian wildlife.
Please watch and share with your networks! http://www.youtube.com/watch?v=d6Cf3Rmqg1s&feature=youtu.be
The song and video will officially launch during a press conference with local Tanzanian journalists next Friday in Dar es Salaam. We are now in the process of raising the needed funds to integratw the song and video into a national campaign to be led by Mrisho.
Our infinite thanks for your support so far and we hope that you continue to support our work fostering love and encouraging protection of these precious elephants.
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