Market Access via Radio for Rwandan Coffee Farmers



Provide Freeplay radios to coffee farmers in the remote hills of Rwanda. Farmers can increase income and coffee quality through radio access to market prices, farming techniques and weather reports.

What is the issue, problem, or challenge?

More than 400,000 Rwandan farmers and their families are working to revitalize the country’s coffee industry and return Rwandan coffee to the global market. Many are widows from the 1994 genocide. Middlemen called “coyotes” mislead them as to the correct market price of coffee beans. This project works through existing farmer cooperatives to provide reliable market transparency and farming advice. On average, 100 farmers gather to listen to one Freeplay radio to hear this vital information.

How will this project solve this problem?

Experienced coffee farmers gather weekly in groups of 100 at existing co-ops created with the help of Texas A&M University. Each group uses a Freeplay radio to listen to coffee programs we produce with experts, which are aired throughout Rwanda.

Potential Long Term Impact

Isolated coffee farmers can access information that helps them grow high-quality beans sold in specialty coffee stores worldwide. They can demand the correct market price for their beans, thereby earning higher incomes to take care of their families.

Funding Information

Total Funding Received to Date: $155

Funding Information

This project is now in implementation and no longer available for funding. Received funds will be used to accomplish concrete objectives as indicated in the project's "Activities" section. Updates will be posted under the "Project Report" tab as they become available.

Donors' contributions and pledges to this project totaled $155 .  The original project funding goal was $36,000.

Additional Documentation

This project has provided additional documentation in a Microsoft Word file (projdoc.doc).


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Thanks to 4 donors like you, a total of $155 was raised for this project on GlobalGiving. Combined with other sources of funding, this project raised enough money to fund the outlined activities and is no longer accepting donations.

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Project Leader

Bhavna Malkani

Digital Fundraising and Marketing Manager
Madison, Wisconsin United States

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