by Meredith Sires, Web Editor
This past month, communications agency Runyon Saltzman & Einhorn (RS&E) launched a Spanish -language campaign inviting Latino youth in California to join the new moderated forums on ReachOut.com. The ad campaign and ReachOut forums are sponsored by the CalMHSA (California Mental Health Services Authority).
The debut of targeted radio, online and print advertisements (see example above) across various Spanish-language media channels coincided with the introduction of bilingual threads in the forums. These discussions, supervised by Spanish-speaking moderator Pete Chico and guided by native-speaking peer facilitators Esteban Rivas, Humberto Zepeda, Roberto De La Pena, Daniel Caldera, and Brianda Alanis are part of a larger effort by CalMHSA, RS&E and ReachOut.com to help bilingual youth get through tough times with the help of their peers. In that same spirit, peer leaders Humberto and Esteban, along with two friends of Esteban, also lent their voice to the Spanish radio spot ads developed by RS&E.With Latinos comprising more than half (51%) of the youth population in California, according to the 2010 census, CalMHSA, Inspire and RS&E recognize the importance of supporting the many teens and young adults in this community. By welcoming all young Californians ages 14 to 24 into the forums, ReachOut seeks to create a safe, anonymous peer-to-peer community for young people of all backgrounds. Support for the ReachOut Forums Provided By: The Stigma and Discrimination Reduction Consortium is a component of The Strategies for a Supportive program, funded by the voter-approved Mental Health Services Act (Prop. 63). It is one of several Prevention and Early Intervention Initiatives implemented by the California Mental Health Services Authority (CalMHSA), an organization of county governments working to improve mental health outcomes for individuals, families and communities. CalMHSA operates services and education programs on a statewide, regional and local basis. For more information, visit www.calmhsa.org.
Youth Council Spotlight on Amy Grassel
by Emily O'Brien, Youth Programs Director
Amy Grassel, one of our first and founding Youth Council Members recently celebrated her 25th Birthday and her 5 year anniversary as a volunteer for ReachOut! To further her ongoing commitment to our mission, Amy will be advancing to an Alum position with ReachOut. The Youth Council plays a vital role in the development and success of ReachOut and we are thrilled and fortunate to keep Amy on the team! Here is a brief snapshot of Amy’s time with us... After interning as a web editor at Inspire Australia when she was studying abroad in 2008, Amy was eager to help with the USA launch. Upon returning to her hometown of New York, Amy joined Inspire USA as a contributing youth editor while ReachOut USA was still getting off the ground. Amy’s passion to help others and share the lessons of her life experiences led her to develop fact sheets on; breaking bad habits, amphetamines, college orientation, myths about college, inhalants ("Huffing"), adoption, peer pressure, relaxation, preparing for parenthood, and spring break. She also edited a number of other fact sheets and wrote blog entries on connecting with nature, Christmas blues, and teen pregnancy. Now, five years later, Amy continues to be an active Youth Council Member for ReachOut. Each week she provides peer-to-peer support to young people on MeetMe.com. Amy is also a member of the online Well-being Advisory Group and jumps at the opportunity to provide feedback to ensure that ReachOut remains youth- relevant. When asked what she likes about working for ReachOut, Amy says, “I love working with a team- a group of inspiring, kind, and creative people all committed to helping others.” Amy has a strong and positive work ethic and is satisfied by knowing she has helped someone get through a tough time. She says, “Comments and stories from teens help us see that what we are working towards does matter.” Amy remembers some of her highlights as a Council member, “I really enjoyed working the booth at the Bonnaroo music festival- directly spreading the word about our site to tons of young people, who were willing to listen and help spread the word also!” Another highlight she recalls is the “Youth Council summit in 2011, meeting my fellow council members from across the country, all being together in one (beautiful!) place, discussing ideas and inspiring one another.” Thank you, Amy, for being a part of the ReachOut crew! Oh, and a BIG Happy Birthday!
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