The power of Rare's Pride Campaigns can be seen in this short one minute video. Farmers from an upstream community marched while people from the downstream community sang and danced along to this parade, which brings attention to the critical role protecting the ecosystem plays in the town's water supply.
It is the annual Raymillacta festival in Peru where thousands of people from dozens of surrounding villages come to the city of Chachapoyas in their native dress. The river was represented by a blue sheet. The people wore vegetation to show the importance of the ecosystem and then waltzed with the mascot -- the marvelous spatuletail hummingbird. (The young man in that costume needed some serious dehydration at the end of the day.) Women poured water for the crowd to show how the protected cloud forests purify water. The video soundtrack is a campaign song that was created by Rare Conservation Fellow Maritza Tovar to inform the community of the benefits of these reciprocal water agreements.
A week after the parade, the mayor agreed to support a voluntary municipal conservation fund!
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