Trees and Education Protect Rainforest in Brazil

 
$109,181
$90,819
Raised
Remaining
Aug 30, 2011

NEUTROGENA-GlobalGiving Wave for Change campaign.

Dear donor.

I need your help to vote for and recommend the SALVEASERRA project, which as you probably recall is an NGO in Valença, Rio de Janeiro, an Environmental Protection Group working to save the Serra da Concórdia, one of the very few areas of mountainous Atlantic Rainforest remaining in Brazil. We are finalists in the Wave of Change campaign run by the Neutrogena cosmetics company.

Every year our main sponsor, the GlobalGiving Foundation  conducts a partnership with Neutrogena (www.neutrogena.com) for a fundraising campaign called Wave for Change. This raises money for worthwhile projects.

The nine Wave of Change finalists were chosen from the catalog of projects supported by GlobalGiving, in three categories: Education, Environment and Disaster Recovery: Rebuilding Lives.

This year, I am delighted and proud to say, the SALVEASERRA project Trees and Education Protect the Atlantic Rainforest has been selected from among 188 projects to be one of the three finalists in the Environment category. This is a rare opportunity for us.

Now the important thing: only ONE project will be selected in each category to share the money being raised. Winners are being chosen by voting on the Internet. The other six finalists will receive some coverage on MTV and in other media channels and other promotions, but no financial support.

For us this is an uphill struggle. My main competitor is a very good and attractive U.S. project with a strong appeal for nature lovers. It also has a patriotic advantage because of course Neutrogena is an American company.

To win this competition we will need a massive mobilization of all our friends, and friends of friends in Brazil and around the world. We need to use Facebook, Twitter, e-mails and whatever personal networks may be available.

That’s why I am seeking your help to vote and ask your friends to do the same. As you know, saving what remains of the Atlantic Rainforest is very important, and SALVEASERRA exists mainly because of your donations and without any regular government support.

To vote in the campaign you do not have to buy any product; you just go to the Neutrogena page and vote: http://www.neutrogena.com/category/wave+for+change.do

Make sure you click on Protect the Rainforest in Brazil!

Voting closes August 31, 2011, and you can follow the progress of the vote by returning to the same page.

Please accept my sincere thanks.

Roberto Lamego

Please see in these links a visit that Melissa Balgley and Joshua Niederman from GlobalGiving recently made to our GlobalGiving projects, Trees and Education Protect Rainforest in Brazil and Provide Vegetable Gardens for Families in Brazil.

https://picasaweb.google.com/110709315454919422487/ADayInTheForestEcologicalTrekkingForJoaoEstevesMunicipalSchoolPentagnaValencaRio?authkey=Gv1sRgCOfZuuKy39KQ5QE

https://picasaweb.google.com/110709315454919422487/MelissaAndJoshVisitToSALVEASERRAInValencaRioDeJaneiroBrazil?authkey=Gv1sRgCI-jl-3ih-LxrAE

Jul 26, 2011

Teaching Children about the Environment

Valença schoolchildren
Valença schoolchildren

My name is Joshua Niederman.  I am an In the Field intern visiting GlobalGiving partner organizations in Brazil.  Read here about my recent visit to "Trees and Education Protect Rainforest in Brazil"!

This project brings public schoolchildren to a beautiful private nature reserve outside of Valença, Rio de Janeiro state to appreciate the beauty of the environment and recognize the need to protect what is left of the Atlantic Rainforest.  During my visit, I traveled with over 50 children from a rural school to visit the preserve.  The children were full of joy to see trees that they had never seen before and to try delicious fruits like Caja-manga, a delicious fruit that is sweet and acidic, has a brilliant yellow pulp and is rich in nutrients.  

Roberto, the director of the program, has many years of experience in environmental conservation and provided the children with great explanations about the various plants and trees in a way that they could easily understand.  After visiting the preserve, I traveled to another community outside of Valença.  There is very little for children in this rural community to do during the winter season when all of the schools are closed (July). I saw youth standing around or sitting in the streets.  Some of the children there had visited the nature preserve in the past and seemed very moved by there experience.  Many of the children I saw asked Roberto about when they could go back (see photos below). 

Salveaserra is forming a partnership with members of this community and others to engage the children and adults to make and maintain community gardens as well as gardens for individual families. With this new addition to the project, communities surrounding Valenca can contribute to protecting the environment and producing fresh, healthy food. This will also give the children who participate in the Trees and Education project continuity in environmental activities.

The Mata Atlantica is a beautiful area of Brazil that is in danger of being completely destroyed. SALVEASERRA is working to protect this area of natural beauty, and appreciates your continued support in order to do this!  

SALVEASERRA is very excited that they were chosen for Neutrogena’s Wave for Change campaign.  They need your vote!   Vote today at http://www.neutrogena.com/category/wave+for+change.do

Melissa and I and children outside of Valença
Melissa and I and children outside of Valença

Links:

May 10, 2011

Project Update May 2011

The bus arrives at school.
The bus arrives at school.

Dear donors and project friends,

Project “Trees and Education Protect Rainforest in Brazil” continues to take students to visit the Concordia Mountain Wildlife Sanctuary and to participate of the environmental education course “A Day in the Forest”. It is always a pleasure for us to offer these unique forest trekking that takes students out of their classrooms and gives them and their teachers a wonderful possibility to see Nature closely visiting a protected forest and also the agro-forestry demonstration areas. For most of these students it is the first time they visit a forest and it is for sure an unforgettable experience. After this day in the woods they will have a much better understanding of the environment and of the urgent need to keep these areas preserved in order to maintain the water sources and some important specimens of Brazilian wildlife.

Please see pictures of these schools here:

https://picasaweb.google.com/Boblamego/GlobalGivingUpdateMay2011?authkey=Gv1sRgCN33g6uG_N3DCg#

I want to thank you all sincerely for your contributions and support and say that these donations are essential for our work and they keep us moving forward and spreading the sustainable development possibilities ideas that can change our communities and countries.

Thank you again and all the best,

Roberto Lamego

On the trail.
On the trail.
Talking to the students.
Talking to the students.
Inside the forest. Teacher speaking to students.
Inside the forest. Teacher speaking to students.
Most of the students never visited a forest.
Most of the students never visited a forest.
The forest.
The forest.
The old Mango tree.
The old Mango tree.
The group preparing to walk back to the bus.
The group preparing to walk back to the bus.
Feb 2, 2011

Update January 2011

Dear donors and project friends,

Project “Trees and Education Protect Rainforest in Brazil” continues well and at this moment, as have school holidays, we have interrupted temporarily the “Day in the Forest” environmental education trail course. We will restart mid February. You will see at the links section, a Picasa slideshow and pictures of the last group that visited us.

During this time of the year, the rainy season, it is our planting season and we managed to put to the ground more than a 1500 seedlings of trees, palm trees, fruit trees and coffee plants. Please see the other Picasa slideshow of the 2010/2011 plantations at link 2.

One year ago in December 2010, we received at the Serra da Concordia Wildlife Sanctuary, the visit of a team of Canadian filmmakers that came to film my work for a documentary series called Architects of Change, that is, from their site, Architects of Change is a documentary series, in 10 episodes, that is visiting a new kind of pioneers. They are farmers, chemists, architects, doctors, tradesmen and bankers… These Architects of Change are looking for and practicing innovative solutions which counteract the threats weighing against our future. Far from being political or economical militants, they are, above all, entrepreneurs. They have decided to undertake a new way to have sustainable and lasting growth for mankind and our planet.
Do not miss the new season of Architects of Change and follow the stories of 30 new social entrepreneurs on Ushuaïa TV, RDI, TV5 Monde and TFO. Please visit their site here:
http://www.architectsofchange.tv/.   

        The idea of this documentary series is to film nice stories and show beautiful pictures of good examples of projects that can make a change and that can be multiplied by other people in different parts of the world.   

        It was a great honor and gave me a lot of pride to participate of this documentary series, because, as you will see, many of the other chosen are people very well known worldwide, with enormous reputation (at least two Nobel Prizes) and with very important projects. Our project will appear in an episode called, in French, “Vers une Gestion Durable des Forêts”, or freely, “Towards the Sustainable Management of Forests”. For the moment it is only possible to watch them on TV, but I guess they will be available on DVDs soon. If you can, do not miss the chance to see incredible, beautiful and, most important, feasible ideas and projects. Please see the link 3 for a brief extract of the documentary about the project you are supporting. In French.

I want to thank you sincerely for your donations and support

All the best,

Roberto Lamego, Project Leader.

Links:

Oct 11, 2010

Update October 2010

Students arriving for "A Day in the Forest" trail
Students arriving for "A Day in the Forest" trail

Dear donors and project friends,

I would like to say that project “Trees and Education Protect Rainforest in Brazil” continues to spread its environmental activities and policies in Valença County and surroundings and to take local students and others to visit the Concordia Mountain Wildlife Sanctuary where they participate of an environmental education course “A Day in the Forest”. For us it is always a pleasure to offer to the community these forests trails trekking that gives students and teachers a wonderful and unique possibility to see Nature closely by visiting a well protected forest and also the farm's agroforestry demonstration areas. For most of these students it is the first time they visit a forest and it is for sure an unforgettable experience. After this day in the woods they will have a much better understanding of the environment and of the urgent need to keep these areas preserved in order to maintain the water sources and important parts of Brazilian wildlife. These last two groups were of older students so we could have a deeper discussion on several environmental issues. In the first of these groups some journalists from the local newspaper came along the trail and we had a very nice article about our work on the weekly paper. Please see pictures of these groups here: http://picasaweb.google.com/Boblamego/GGUpdate092010Schools?authkey=Gv1sRgCOKtpuHDr_-SWg

The agroforestry systems experiments did not suffer very much this year of very dry and hot weather, because we irrigated great part of our trees and the rainy season came early this year. The danger of fire is gone. This year we are planning to plant some 3000 seedlings of trees, palm tree and fruit trees. As we still do not produce all the seedlings we need we will have to buy 2000 with the project donations.

Last month we received a group of 30 M.Sc. students in a Professional Organic Agriculture degree, sponsored by Federal Rural University and EMBRAPA Agrobiologic Research Center, that came to visit our agroforestry research center, the CETAR, Regional Agroforestry Technology Center, and see and study the already 10 years old partnership experiments that we have with EMBRAPA, the Brazilian Government Agriculture Research Office in our forests, in planting 3 different agroforestry systems models. Please see pictures of this visit here: http://picasaweb.google.com/Boblamego/GGUpdate092010EMPRAPAVisitors?authkey=Gv1sRgCPWO95Lj0sTDag

I want to thank you all sincerely for your donations and support and say these help us a lot do our work and to keep on moving forward, spreading the sustainable development possibilities and ideas that can change our communities and countries.

Thank you again and all the best,

Roberto Lamego, Project Leader

Concordia Mountains Wildlife Sanctary entrance
Concordia Mountains Wildlife Sanctary entrance
On the trail
On the trail
Under the big and very old Mango tree
Under the big and very old Mango tree
They can not resist and many climb this tree
They can not resist and many climb this tree
A break near the mountain stream
A break near the mountain stream
The first group preparing to leave
The first group preparing to leave
This is the second group that visited the area
This is the second group that visited the area
A stop to watch the landscape
A stop to watch the landscape
Arriving at the Wildlife Sanctuary
Arriving at the Wildlife Sanctuary
Exploring nature
Exploring nature
Students visiting the tree nursery
Students visiting the tree nursery
Students visiting agroforestry experiment
Students visiting agroforestry experiment
Another view of agroforestry experiment
Another view of agroforestry experiment
Coming back from the stream
Coming back from the stream
Second group preparing to leave
Second group preparing to leave
MSc. students arriving to visit Wildlife Sanctuary
MSc. students arriving to visit Wildlife Sanctuary
First stop to see and study the landscape
First stop to see and study the landscape
EMBRAPA researchers, teachers and their students
EMBRAPA researchers, teachers and their students
Let
Let's climb and see from the top of this hill
Going up
Going up
On the top
On the top
In a pasture where a magnificent forest exited
In a pasture where a magnificent forest exited
Explaining agroforestry planting systems
Explaining agroforestry planting systems
On the trail again
On the trail again
Visiting low cost tree nursery
Visiting low cost tree nursery
Palm trees planted in agroforestry experiment
Palm trees planted in agroforestry experiment
10 years ago Embrapa planted these 3500 trees
10 years ago Embrapa planted these 3500 trees

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Organization

Project Leader

Roberto Lamego

Technical director
Valença, Rio de Janeiro Brazil

Where is this project located?

Map of Trees and Education Protect Rainforest in Brazil