By Mary Grady | Director, Business Development
On behalf of Nike, Winrock and other partners in the Mata no Peito Initiative, we thank individual and corporate donors for their generous support. To date we have raised almost $11,000 from 158 individuals, who via retirement of carbon credits to offset their carbon footprints have removed more than 2150 tons of CO2 from the atmosphere – the equivalent of taking 450 cars off the road for a year!
Mata no Peito has also raised $26,000 in corporate commitments for the coalition initiative, the latest from Renault-Nissan to offset emissions related to the production of the Hub Pavilion at the World Economic Forum in Davos, Switzerland. All funds will be pooled with other corporate and individual partner donations to the Mata no Peito Fund, which will provide funding to projects that protect and replant forests in Brazil - improving livelihoods within forest-based communities.
Nike is working to form a Mata no Peito partner coalition to demonstrate the strength of joint actions to tackle deforestation. As such, Nike has continued its discussions from late last year with several high-profile corporations in Brazil and is speaking with a dozen additional potential corporate launch partners including member companies of the Corporate EcoForum who have an interest in collaboration on forestry projects.
In addition, the Mata no Peito team has identified and screened half a dozen innovative forestry projects in the Amazon, Atlantic Forest and cerrado regions of Brazil that meet investment requirements of scalability, sustainability and community engagement. We are eager to confirm coalition partners and launch the Mata no Peito fund with investments on the ground.
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