By Mary Grady | Director, Business Development
On behalf of Nike, Winrock and other partners in the Mata no Peito Initiative, we thank donors for their generous support. To date we have raised over $7,000 from 90 individuals, who via retirement of carbon credits to offset their carbon footprints, have removed over 1,500 tons of CO2 from the atmosphere. Mata no Peito has also raised over $20,000 in corporate commitments for the coaltion initiative. All funds will be pooled with other corporate and individual donations to the Mata no Peito Fund, which will provide seed investments for projects that protect and replant forests in Brazil - improving livelihoods within forest-based communities. All Mata no Peito corporate and individual partners are listed on the Mata no Peito website on the Partners tab.
Winrock invited funding proposals from a dozen respected Brazilian organizations for innovative, integrated projects that reforest degraded lands and/or reduce deforestation by providing alternative incomes for local communities. Winrock is currently evaluating proposals and will make funding recommendations to the Mata no Peito advisory council and key partners.
In parallel, Nike has held a series of meetings with high-profile corporations in Brazil to discuss potential partnership in the initiative. By forming a Mata no Peito coalition with broad corporate and individual participation, Nike and Winrock hope to demonstrate the strength of joint actions to make a meaningful, positive environmental impact.
Stay tuned for the next progress update on this new and exciting initiative!
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