We love when we get to share our knowledge with NGOs in different parts of Colombia. The need of the social sector around the country is so great, that it is wonderful when we get to travel to another region to do capacity-building courses.
Thanks to your generosity and with the help of our allies, we gave a one-day training session on international cooperation and fundraising to more than 20 organizations in Manizales, in the heart of the Colombia coffee-growing region.
Directed to professional in project management, international cooperation, marketing and directors from NGOs in the region, the course provided theoretical tools to understand the changing dynamics of international cooperation and other forms of fundraising, in addition to giving the attendees tools and methodologies for the design, implementation and evaluation of strategies for fundraising and international cooperation for social organizations.
Atendee Patricia Marketing Firector for the Pequeño Corazon Foundation -an organization that provides health and family services for children with heart conditions- said about the trainning session, "It is a wonderful opportunity to learn about cooperation and how to relate to donors, there is so much new information coming out everyday it is great to be trainned in how to find and use that information to help our organization do a better job"
On the other hand, Diana, Director of the Unit of Entrepeneurship Development in the Actuar foundation- an organization that supports with loans and trainning entrepeneurs and small business owners- said "I am very grateful to be here and to have learned so much, we are trying to expand our international fundraising efforts and explore applying to international grants next year, this course was the perfect start for our plan"
With your help we can continue providing organizations throughout Colombia with the tools and capabilities to better carry out their missions and serve their communities in a more efficient and effective way.
Oftentimes social organizations, especially small ones with limited human resources, have their hands full working for their beneficiaries and don’t have the time or the right tools to communicate the wonderful work they are doing. Usually they have a lot of difficulty keeping their donors informed and attracting new supporters and allies, due to the lack of knowledge of communications tools and strategies.
At MAKAIA we are constantly trying to strengthen social organizations from within, in order for them to better serve their communities by doing more efficient work. This includes helping them with the communication and visibilization of their projects and more importantly the impact they have in their beneficiaries’ lives.
Through your generosity and the support of local allies, we organized two activities to strengthen the communications skills in social organizations in Colombia: a showcase of best practices to foster the use of effective communication tools such as social networks, newsletters and websites, and a training session dedicately solely to strategies and tools to create and send effective electronic newsletters.
The showcase took place the 22th of August. We opened our doors to more than 20 local organizations to present our communications and visibilization strategies, going over the tools we use and what we take into account when we communicate the impact of our organization. We also conducted an individual diagnosis with each organization in attendance, to help them find their communications strengths and weaknesses, we analyzed what content to post, how frequently and best practices to maximize efforts in social media, websites and newsletters.
On the other hand, the training session was conducted in Bogotá on the 28th of August. With the help of a local ally, 12 organizations attended the workshop and learned about best practices when creating and sending an electronic newsletter. We focused in giving the organizations practical skills and tools that they could use right away to improve their communications. We reviewed the basis for a great newsletter: what content to share, tips for choosing the best images, frequency of the publication, and how to use statistics to optimize the messages sent to donors and allies to maximize fundraising and visibility opportunities.
During both events organizations where very excited to have these spaces available to learn how to improve their communications tool and efforts.
Sebastian a communications intern from Educación Sin Fronteras, an organization that works on educations and peace projects, that attended our showcase, said “This is a great opportunity to learn about best and most innovative practices in the sector, and we don’t have spaces like this very often. It has made me want to propose a redesign of the website of our organization, after this it is clear, we must focus on the impact we have on the community, show more images and update the site more frequently.”
Thanks to your generosity many organizations had the oportunity to learn and improve the way they talk about about their work and projects and how they share their impact with donors and allies fosterin true growth. Donate to our project and share it with your friends and family, so many other organizations can access these development opportunities and work more effectively.
In MAKAIA we believe in the power of technology to empower and strengthen social organizations. We aim to create truly transformative courses, and give social organizations, tools and information they could not access in any other way.
This is why, with your help, we carried out our newest Global Giving-funded training course "ICT in a Social Organization: Why use it? And What for?” An 8 hour course that aimed to provide theoretical tools to understand the uses of ICT for social change, as well as the information on the strategic everyday use these tools with social organizations, to help them understand how this knowledge can improve their community impact, visibility and fundraising.
Thanks to your donations, we were able to organize and carry-out an 8 hour course, held on May 7th, at the San Javier Library Park in Medellín, attended by 11 carefully selected organizations that had great need and a great attitude towards learning!
Representatives of the participating organizations, actively engaged in both the theoretical part of the course to understand the strategic issues of the use of ICT in social organizations, and a practical portion of the course where we taught them how to thoroughly utilize the tools to further their organization’s work. Later that same week each organization received individualized counseling on how to better use the knowledge and ICT in their day to day work.
The course offered an exploration of the relevance of ICT for development and social change, and trained participants in the use of tools and methodologies for the appropriate use of ICT everyday in their social organization and their development projects.
Attendees where very excited about the course content since the first trainning sessions, on the course content, and expressed how this was a rare opportunity for people in the social sector in Medellín and the importance of learning to analyze other content related to ICT tools in everyday social organizations and communications processes.
Maria Juliana from Artesas said, “This course was an incredible opportunity, I especially enjoyed the course about how to use email more efficiently and how to create electronic newsletters for my organization, some of those tools we could have never found in any other way”
Oscar from Fundación Las Golondrina expresses “I am grateful for this opportunity is amazing how many things we can use to make our work more efficient and how many tools we were missing! Thank you!”
This are exciting times in our organization, we are getting ready to embark on a wonderful adventure to create an innovative non-profit capacity building training.
For some time now, we have been collecting data and inquiring among our beneficiaries and partners organizations about what they feel are their weak points and biggest learning opportunities when it comes to use of social media and web based tools. We wanted our next course to be truly transformative, and to give social organizations, tools and information they could not access in any other way.
MAKAIA created this Global Giving project, because in our 7 years of experience strengthening social organizations, we came across the disheartening conclusion that the use of ICT and web tool has caused confusion and distress for the members of many social organizations that feel left behind by the technology wagon, which is detrimental to their advancement.
This is why with your help we are proud to present our newest Global Giving- funded training course "ICT in a Social Organization: Why use it? and What for?” The course aims to provide theoretical tools to understand the uses of ICT for social change, as well as the information on the strategic everyday use these tools with social organizations, helping them understand how this knowledge can improve their work, visibility and fundraising.
Thanks to your donations, we were able to plan and organize an 8 hour course that will be held at the end of March in one of Medellin’s beautiful library parks. We have carefully selected 15 organizations that have great need and a great attitude towards learning, to attended the course and latter receive personalized counseling in how to better use the knowledge and ICT in their day to day work. The course will include a theoretical portion to understand the strategic issues of the use of ICT in social organizations, a practical portion where we will teach them how to thoroughly utilize the tools to further their organization’s work and individualized counseling for each participant organization.
We thank you again for giving us the opportunity to teach others and strengthen their capacity every day, thus impact the thousands of beneficiaries that these organizations support.
For social organizations across Colombia and Latin America, it is still an overwhelming challenge to find grants and cooperation opportunities, often, because they lack the tools and training to access relevant information in their own language.
Driven to provide social organizations with the knowledge to overcome this shortcomings, Makaia works every day to inspire other organization to grow and use all the resources available to better serve their beneficiaries. Our goal is to provide tools and training so organizations can strengthen their fundraising, cooperation and technology capacities and improve every day.
With this is mind, Makaia created Nodo Ká, an online cloud based platform to help organizations find cooperation and fundraising opportunities suitable for their work. Nodo ká offers social organizations institutional strengthening tools to increase their social impact and efficiency.
With your help, Makaia has provided more than 19 training sessions to more than 60 social organizations, with a wide variety of beneficiaries and thematic areas, about how to find and apply to fundraising and cooperation opportunities in an effective manner.
We have taught social organization to take advantage of our mapping tool to help them find, manage and monitor their cooperation opportunities, and give them in-deep knowledge of best practices to construct strong relationship with donors and partners.
The training sessions contribute to our mission of strengthening the capacities of organizations based in Colombia and Latin America, providing personalized support and group trainings. With your donations we have supported organizations with tools and knowledge to:
We invite you to share this project with the people you know so we can all build up a strong social sector. You can also follow us on Twitter and Facebook and visit out website.
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