Mobile Rede Jovem: SMS for social change in Brazil

Summary

Mobile Rede Jovem Project sends daily SMS with: job opportunities, cultural and sports events, courses, activities and free public services to 500 boys and and girls from poor communities in Brazil. project reportread updates from the field

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Received $627 from 6 donations from people like:

Alice Gismonti <i>(Anon.)</i>
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More Information About this Project

Project Needs and Beneficiaries

In Brazil, only 25% of the population have access to internet, but 68% have mobile phones. 70% of these phones are from low-income and young people. At this time, the project has already benefited 500 boys and girls. Now we want to benefit 100 new boys and girls from one of the biggest favelas in Rio de Janeiro, Brazil, "Complexo do Alemão". This is a very poor area, and the beeneficiaries are residents, from 17 to 24 years old, high school students or those who left the school to find a job.

Activities

-Rede Jovem Program establishes partnerships with community based NGOs -Young people apply to receive the service -Rede Jovem content team searches opportunities and send, via SMS for registered users -Each boy/girl receives 1 free SMS per day.

Funding Information

Total Funding Received to Date: $627
Remaining Goal to be Funded: $21,373
Total Funding Goal: $22,000

Additional Documentation

This project has provided additional documentation in a PDF file (projdoc.pdf).

Resources

Why this Project is Important

Potential Long Term Impact

500 youth that participated increased their frequency of attendance at sporting, cultural and educational events by 20%. Many youth could, for the first time, receive identification documents. The project website has 2,000 hits per day at times.

Project Message

Each time information is a decisive instrument in strengthening youth. Access to quality information expands opportunities for growth, work and leisure for young people.
- Alice Gismonti, Former Project Coordinator

Who is Running This Project

Contact

Natalia Santos
Executive Coordinator
Rua Lopes Quintas, 211
Rio de Janeiro, 22460-010
Brazil
+55 21 3874-5544
Email:

Project Sponsor

Ashoka's Changemakers

Organization

Rede Jovem - Youth Net /Comunitas Logo

Rede Jovem - Youth Net /Comunitas
Rua Lopes Quintas, 211
Rio de Janeiro, RJ 22460-010
Brazil
+55 21 3874 5544
http://www.redejovem.org.br

Where this Project is Located

Country

This project is located in BrazilBrazil and can also be found under TechnologyTechnology.

For more information about Brazil, read the Human Development Report on Brazil or the Wikipedia entry for Brazil.

When this Project was Updated

Last Updated

This project was last updated on March 10, 2010.

Date Added to GlobalGiving

This project was added to the GlobalGiving project catalog on August 18, 2008

Latest Update from the Field

Rede Jovem won the Mobile Premier Award in Social Change

By Natalia Santos - Program Executive Coordinator, March 10, 2010 06:03 PM

Dear friends and sponsors of Mobile Rede Jovem Project,

Rede Jovem Program team is very proud to once more share nice news with all.

The year of 2010 is bringing a lot of joy and new perspective for Rede Jovem Program! This year Rede completes 10 years working with new information and communication technologies for stimulating social and civic participation and empowering low-income youth from Brazil.

As a great beginning for such an important stage Rede Jovem won the Mobile Premier Award in Social Change due to Wikimapa project, the newest initiative for using mobile technology for empowering youth created by Rede Jovem Program.

For us it's a great pleasure and honor to share with you the official release produced for notifying all friends and
sponsors of Rede Jovem about the award:

Mobile Premier Award in Social Change goes to Rede Jovem Program (Brazil)

Barcelona: Monday, February 15, 2010 – Rede Jovem wins the prestigious Mobile Premier Award in Social Change.
The best startup using mobile for social change was awarded in partnership with MobileActive.org. Rede Jovem was selected the winner. 65 organizations applied for the competition.

Natalia Santos and Patricia Azevedo, executive and strategic coordinators from Rede Jovem Program from NGO Comunitas (Brazil), received the award from Chris Pinchen, representing Mobileactive.org. The ceremony took place today at the Petit Palau de la Musica in Barcelona in front of an audience of investors, operators, media companies, entrepreneur peers, press, and influential bloggers.

Says Katrin Verclas, director of MobileActive.org: "We are enormously pleased to present Rede Jovem with the Mobile Premier Award. Rede has shown great innovation in using mobiles for story telling and mapping in the favelas of Rio de Janeiro in Brazil. Rede Jovem is effectively showing how mobile phones can be used by young people, for social inclusion, and for their social and political expression. We are impressed!"

Natalia Santos and Patricia Azevedo of the Rede Jovem Program said: “Receiving this award is a major honor and enormous recognition of the work developed by the small and brave team from Rede Jovem. It is especially rewarding to the five young people from the slums in Rio that mobilized thousands of residents to recognize low-income communities as part of the city where they live -- using a cell phone and a wiki map application. We thank the Mobile Premier Awards on behalf of 150.000 residents of these five slums in Rio de Janeiro and hope to see Wikimapa adopted as tool to engage social change all over the world”.

“This year’s Mobile Awards competition was the largest ever with over 600 start up submissions from all continents” added Rudy De Waele, CNO at dotopen. “Rede Jovem is a great representative of a new generation of innovative technology projects in Social Change. At dotopen, we remain committed to enabling this type of collaborative projects with growth and ecosystem development.”

Other Mobile Premier Awards categories included:
• MPA in Innovation - The best grassroots startup innovation chosen by their peers in partnership with MobileMonday
• MPA in Entertainment - The best startup in Mobile Entertainment in partnership with Mobile Entertainment Forum
• MPA in User Experience - The best startup in Mobile User Experience in partnership with MEX.
• MPA in Social Change - The best startup using mobile for social change in partnership with MobileActive.org
• MPA in Female Entrepreneurship - The best woman-lead mobile startup in partnership with Women 2.0 and the Women in Mobile Data Association
About Rede Jovem Program from NGO Comunitas (Brazil)
Rede Jovem Program is an initiative from NGO Comunitas that works with low income youth from Brazil to increase their social and civic participation by providing access to new information and communication technologies (ICTs).
Rede Jovem Program works in low-income communities and slums within metropolitan areas all over Brazil.
Mobile technology is being used by Rede Jovem Program since 2006 to empower low-income youth from Brazil.
About MobileActive.org
MobileActive.org is the leading clearinghouse for information on mobile technology for social impact.
We are a network of more than 10,000 people and organizations who use mobile tech for social change. We conduct research, connect people through conferences and events, and we advance the use of mobiles for civil society organizations through tactical guides and our blog. We also maintain a database of mobile applications, research, case studies, and strategy resources for those who are using mobile technology to make the world a better place.
About dotopen
dotopen is the organizer of the Mobile Premier Awards, the largest global competition in mobile startup innovation as well as the enabling partner in startup and innovation competitions around the world. dotopen.com is the open platform for organizations, where, as a decision maker, you can showcase your company, discover relevant partners and build your ecosystem.

Please send us feedback about what you think of projects and initiatives from Rede Jovem Program and help us continue to deliver quality information for low-income youth from Brazil!

Best regards from Brazil!

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