Mobile Rede Jovem: SMS for social change in Brazil



Mobile Rede Jovem Project sends daily SMS with: job opportunities, cultural and sports events, courses, activities and free public services to 500 boys and and girls from poor communities in Brazil.

What is the issue, problem, or challenge?

In Brazil, only 25% of the population have access to internet, but 68% have mobile phones. 70% of these phones are from low-income and young people. At this time, the project has already benefited 500 boys and girls. Now we want to benefit 100 new boys and girls from one of the biggest favelas in Rio de Janeiro, Brazil, "Complexo do Alemão". This is a very poor area, and the beeneficiaries are residents, from 17 to 24 years old, high school students or those who left the school to find a job.

How will this project solve this problem?

-Rede Jovem Program establishes partnerships with community based NGOs -Young people apply to receive the service -Rede Jovem content team searches opportunities and send, via SMS for registered users -Each boy/girl receives 1 free SMS per day.

Potential Long Term Impact

500 youth that participated increased their frequency of attendance at sporting, cultural and educational events by 20%. Many youth could, for the first time, receive identification documents. The project website has 2,000 hits per day at times.

Funding Information

This project has been retired and is no longer accepting donations.

Additional Documentation

This project has provided additional documentation in a PDF file (projdoc.pdf).


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Retired Project

This project is no longer accepting donations.

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Project Leader

Natalia Santos

Executive Coordinator
Rio de Janeiro, Brazil

Where is this project located?

Map of Mobile Rede Jovem: SMS for social change in Brazil
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