Residents of Comuna 13 in Medellín have survived to the crossed fire between illegals and the authorities that took place for decades. This level of confrontation has limited the economic development of the population, and it has not let them overcome poverty. This project will allow 10 entrepreneurs living here to gain administrative and marketing skills and become social and economic leaders, thus to contribute to the identification and development of the market opportunities in the neighborhood they live in.
One of these entrepreneurs is John Jairo, husband, father of one and founder of Ecocalzer, an eco-friendly footwear producer. John Jairo wants to promote the responsible consumerism among people and to prove the world that Colombia produces and exports more qualitative products other than coffee. Ecocalzer manufactures biodegradable products out of organic fibers and recycles reusable products, such as PVC, PET recipients or rubber. They have 3 clients that buy the products and sell them further in their stores, but what Ecocalzer wants is to reach more customers in shopping malls. In order to be able to do this, they need to strengthen their production unit, increase their sales and production capacity and enhance their brand awareness within the country.
We know our donors are amazing people that see the value of their involvement in our projects so this time we prepared a surprise for those of you who decide to send your gift to ‘Bringing hope to 10 families in Medellín’project. Besides the amazing feeling of being the change in someone’s life, you can also win a ticket to a local event happening in your city, that you can attend with a friend. Check the steps here.
Donating on Wednesday, July 16th, increases both the impact of your gift and your chances to win the prize. On Wednesday, Global Giving runs the 3rd Bonus Day of the year. Until 11:59 pm EST, Global Giving matches each donation with 40%. This means your impact on these families’ lives increases if you send a gift today.
Note: ‘Bringing hope to 10 families in Medellín’ is part of the Together for Colombia campaign that we developed in order to raise awareness on the social and economic reality of this country and involve the international community in changing it to the better. Keep in touch with us on Facebook, Twitter, Pinterest or our blog.
Comuna 13 is not the same today. Formerly known as one of the most dangerous neighborhoods in Medellin, it now thrives in matter of innovation and entrepreneurial activities. The 10 families involved in this project are constantly working towards improving their lives through the businesses they founded. And this happens thanks to you and your involvement.
Knowing that there are people across the world who believe in your idea and potential is an unmeasurable feeling. These entrepreneurs are thankful every day for the new opportunities this project provides them. With long-term visions and thorough business plans, they become more and more success oriented.
Angela María and Bertulfo are two of them. The couple earns a living by making arepas de Chócolo, a traditional Colombian product they sell in their own small and comfy place to people in search for a quick breakfast or lunch snack. They started the business to provide an income for their household, as they couldn’t engage in a workplace. Overcoming life challenges and reaching success in their business have been the main goals of the married couple.
The business has an adequate production capacity, they are marketing their product through direct sales at a fixed point and they also collaborate with a group of independent retailers who distribute the arepas throughout the city of Medellin.
Their medium-term purpose is to expand the business through acquiring modern equipment and to generate employment for qualified personnel. This way, they can fulfill their vision of contributing to the economic development of the community and reach as many locals as they can.
Your gift shows them it’s possible. It helps them see that they are not alone in this and determines them even more to never stop working for achieving their dreams. The project is ongoing and we invite you to make a gift at your choice, by selecting a donation option here.
‘Bringing hope to 10 families in Comuna 13’ is now part of the Together for Colombia campaign that we developed in order to raise awareness on the social and economic reality of this country and involve the international community in changing it to the better. Keep in touch with us on Facebook, Twitter, Pinterest or read the stories on our blog.
Thank you for partnering with us to bring hope to this couple and the other families in the project. We greatly appreciate your continued support and the powerful impact it has on them and their community.
Daniel Marulanda, Project Leader
Hello dear supporters,
Since we are still raising funds for the project, this time I am going to introduce you the second one of the 10 beneficiaries of the funds you have donated to us (remember the first one was Sabor y Delicias).
Burrugugu is a family entrepreneurship dedicated to the development and marketing of women accessories. This family belongs to an indigenous group which traditionally makes special bracelets, necklaces, rings and earrings of their culture. These products are often commercialized in fairs or craft shops, they do not have their own store.
The family business has about 2 years in the local market in Medellín. It generates informal employment to family members, but despite perseverance, effort and dedication of its owner, the business has not gained much success, as their crafts involve expensive labor that the local market is not willing to evaluate. This is the principle reason to give a hand to Burrugugu, so they may find new customers using social media and digital channels.
Burrugugu's leader dreams on the day she can export their handicraft work to people from other countries that find their work really specially made. She dreams also on the day the business has a fixed location where they can provide comfort to their customers and get their inputs and investments secured, but most important, she dreams on the day her entrepreneurship really represents benefits to her family.
As I told you in a previous report, Burrugugu was one of the business created thanks to a project we developed on 2012 using grants resources from Diputación Foral de Bizkaia, but as you may know, to help people get out of difficult situations takes more efforts than a year of accompaniment. With this new project we are seeking to prepare and make possible the commercialization of Burrugugu’s craft products using digital channels such as Facebook or e-commerce platforms, so they can sell more of them to other customers, increasing their business income.
Once again I only have words of gratitude to all of you based on the confidence you have shown to this project, and I also encourage you to keep helping to spread the word about this noble cause, so we can make our plans of business strengthening possible to these ten Colombian entrepreneurs, who made the choice to develop a legal activity to make a living for them and their families.
It is hard to put into words, the gratitude we at Corporacion Interactuar feel towards you for your generous donation. You have allowed us to extend additional help to the community of Los Medios Village.This time, I’m pleased to tell you what we keep doing, and most important, what we have achieved thanks to the support we have received from you.
It is important to remind you that the Community's Association of Los Medios is in charge of bringing benefits to 61 families in the territory. According to this, we have focused our interventions in the improvement of how its leaders manage the organization, and how we can help to maximize the way it helps the population.
In this vein, your donation helped us build with community’s leaders, the future planning and what would be the organization’s mission, as well as their fields of action and what should be the principles which should govern their actions.
As you may know, every organization has to have a true north, and which is the reason that led to its existence. That was the great achievement during this intervention, because before it took place, there were many questions of the role that had to perform each leader and the entire organization looking to represent real benefits to the community.
Here are some words of Jaime León Aguirre, one of the leaders of the Association of Los Medios:
"Every Workshop gives us more clearness about what we have to do as leaders for the community, and all the things we can achieve step by step managing properly the Association. We hope you could be by our side more time, we'll keep each one of the donors in our hearts!"
With your assistance, the Association of Los Medios has started on a path to take out of poverty the people of this small Village. Bless you and we hope that you will continue to support our organization and the important difference we can make in the lives of these people!
I hope everything in your lives is going well.
Since we are still raising funds for the project, this opportunity I am going to introduce you one of the 10 beneficiaries of the funds you have donated to us. Martha Elena Ocampo is one of the owners of Sabor y Delicias (Taste and Delight in English) a small business located in Comuna 13 in the city of Medellin. This company is made up of a cluster of female heads of households; therefore, they are constituted as a social corporation. The women who are part of this grouping have seen in this business the possibility to improve their quality of life from the labor, social, economic and personal side.
Sabor y Delicias's economic activity includes two production lines that focus on the development and marketing of the following products: candies made using natural fruits such as guava and gooseberry, and also they produce bread and pastries. With these products the company attends special events and provides snacks for other company's meetings.
As I told you in a previous report, Sabor y Delicias was one of the business created thanks to a project we developed on 2012 using grants resources from Diputación Foral de Bizkaia, but as you may know, to help people get out of difficult situations takes more efforts than a year of accompaniment. Last year, Sabor y Delicias received expert advice on sales techniques, as well as how to manage the business in terms of finance, marketing and productivity. With this new project we are seeking to prepare and make possible the commercialization of the delicious products they produce using digital channels such as Facebook or e-commerce platforms, so they can sell more of them to other areas of the city, increasing their customers and therefore their business income.
Once again I only have words of gratitude to all of you based on the confidence you have shown to this project, and I also encourage you to keep helping me to spread the word about this noble cause, so we can make our plans of business strengthening possible to these ten Colombian entrepreneurs, who made the choice to develop a legal activity to make a living for them and their families.
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