India is a diabetes capital: 60 million live with diabetes, 1 million die each year. Compelling clinical proof exists that diabetes can be prevented with more physical activity & eating healthy foods. mDiabetes, a 2011 Clinton Global Initiative Commitment being implemented by Arogya World with Nokia, is sending free diabetes prevention text messages to 1 million Indians in 12 languages. If effective, this scalable mHealth program can have an incredible impact on lives & livelihoods in India.
At the front line in the fight against diabetes, India is home to 50 million people with diabetes, a figure that is expected to reach 87 million by 2030. Indians get diabetes 10 years earlier than Western people. WHO says that diabetes, heart disease & stroke will cost $237 billion in lost national income in India in 2005-2015. For a low-income Indian family with an adult with diabetes, 25% of family income can be devoted to diabetes care, according to the International Diabetes Federation.
With 6 months of compelling text messages delivered twice a week, we expect mDiabetes to make consumers in India appreciate the seriousness of diabetes, learn that it can be prevented and take steps to make simple lifestyle changes. Initial consumer feedback has been positive - more than 90% said they found it valuable, and 85% said they would share the messages with friends. To date, we've reached 450,000 individuals in India with this important program. Effectiveness Evaluation is ongoing.
Our goal is to educate 1 million in India, reaching them each 50 times, with a total of 50 million messages, compelling 50,000 people to change behavior. This behavior change - increased physical activity and healthier eating - is known to prevent diabetes. We believe that since mDiabetes is scalable, it will be the basis of a chronic disease prevention model for the developing world, and a high-impact solution in the fight against Non-communicable diseases.
Arogya World is a valued partner to Nokia on mDiabetes. We wish to place on record that we have been very impressed with Arogya World's steadfast focus on science and measurement rigor.
- BV Natesh, Director, Emerging Markets, Nokia India
Total Funding Received to Date: $6,511
Remaining Goal to be Funded: $13,489
Total Funding Goal: $20,000
This project has provided additional documentation in a PDF file (projdoc.pdf).
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