The Happy Shopping Arcade () (HSA) in Isatomae, Minami-sanriku-cho, Miyagi Prefecture, has been extremely active to organized many events and bring people from outside of the local community, since Isatomae having the population of only 5,000 is not big enough to keep the shopping arcade going.
Since the Isatomae became the first training camp for the J-league (the Japanese professional soccer league) when it was established in 1991, it has been keeping good relationships with diverse J-league soccer teams. These relations turned out to be highly valuable assets for keeping HSA to bring soccer fans to support the community. The HSA is the only place where you can see many flags of J-league soccer teams flying. Hence, the HSA organized a public viewing of Japan- Côte d'Ivoire game in the 2014 FIFA World Cup Game held in Brazil. They established a tent, set two big-screen televisions, and an NTT-provided projector which unfortunately was difficult to watch due to sun shine. They also had the attendance of Mr. Hisago Sato who became the 2013 scoring leader in Sanfrecce Hiroshima, six present J-league players who signed on a soccer ball, two 2010 world soccer Japan team players, and a famous soccer game commentator who is the coach of the Sendai University Soccer Team. HSA kept a list of attendants and found that even several people came from Kyushu District. A women soccer team from Sendai, Vegalta Sendai Ladies, donated 40 tickets for the August 3 game which was given away in a lottery and two uniforms. Before the game, six J-league members touched a ball to send spirit to the Japan team in Brazil. Everybody was quite excited during the game until Japan lost two points.
About 200 people came to attend the public viewing, and four television stations reported about the event which was broadcasted as a national news (see the attached newspaper article). Among blue-color-shirt supporters to the Japan team, a group of red-color-shirt supporters were in the crowd. They were supporting Chilean team, since Minami-sanriku-cho and Chile’s Easter Island has a friendship relation. Forty people at Minami-sanriku-cho lost their lives due to tsunami caused by the Great Chilean Earthquake of 1960. To commemorate the recovery from the disaster, Minami-sanriku-cho commissioned a sculptor in Easter Island to make a Moai which came to be placed at Shizukawa High School. Unfortunately, this sculpture was lost in the 2011 Tsunami Disaster. Then, the Easter island sent a gift of a Moai sculpture to the town. Since there was a strong sense of good relations with Chile, a group of students wore red shirts to cheer the Chilean team.
After the game, the HSA was hoping to sell a lot of food and drinks, while providing some food for free. Unfortunately, everybody was so discouraged by losing the game, they did not stay at the HSA. In a sense, the public viewing was very successful, but the HSA could not make as much business as expected. Although it was unfortunate that the Japan team lost the game, the public viewing was really successful.
On August 3, the HSA is planning to have a fishing competition for which participants pay for a boat and go ocean fishing. On August 10 and 11, they are to have a summer festival, in which diverse participants play on the stage. The key attraction is BEGIN from Okinawa who also participated to commemorate the return of a Utatsu (Isatomae) post which drifted to Okinawa via Hawaii Islands. After many performances by participants, the festival will end with fireworks to commemorate those who lost their lives on 3.11. On August 16, they will have a Minami-sanriku Festival, and September 14, the town becomes a resting place for the Le Tour de Tohoku for 200 km bicycle competition. In October, they are planning to have an exhibition of 30 decorated and painted cars.
With regard to raising the level of land, unlike Rikuzen Takata City and Shizukawa in Minami-sanriku-cho, hardly anything is taking place, while the planning of shopping arcade and the new housing area are very much coming to the final stage. People are now applying for housing to be built. The delay in land raising in Isatomae relative to other cities seems to be causing additional frustration, but at least they are eagerly participating to develop overall land planning, the construction of the shopping arcade, and other facilities. But there are many who just cannot wait for this slow development and purchases their own land and house outside of scheduled places. This is generating another psychological problem to those who are not capable of leaving temporary houses, giving them an identity of losers. Now, different are the financial conditions of those who had a tsunami insurance which was only 3% of disaster-stricken people and those who had fire insurance in Ohfunato whose houses were destroyed by fire rather than tsunami from those who did not benefit from these types of insurance.
Previous GlobalGiving donation to Isatomae was used to have this World Soccer Game Viewing, and they were extremely appreciative of the donation, especially because it turned out to be a big success. As written above, since they are planning to organize more events to become the No. 1 event organizing arcade in Tohoku for keeping their arcade alive, future donations are indispensable. They will very much appreciate future donations.
When I met Mr. Yoshinobu Yamauchi, the President of the Temporary Tent Shop and the Vice President of the Isatomae Fukko Shotengai (Isatomae Redevelopment Arcade) in Isatomae, Minami-Sanrikucho this time, he looked more hopeful than ever before. It is because the Isatomae Chamber of Commerce (ICC) started discussing about the construction and operation of a new shopping arcade to be built on a raised land.
He was informed that elevating the height of a piece of land, where all shops will temporarily move in, will start around September 2014 and that the present shop arcade will move there, may be, around April 2015. Since temporary shops will be smaller than the present one, they will reuse the shop tent, which the Refugee International Japan in cooperation with the DSIA donated, for storing many equipment and commodities. (As an attached picture shows, it is presently used by a company which owns the land there as a storage.) Then, finally, around April 2016 a new shop arcade will be ready on the raised land of where they are presently operating.
Now, they started discussing whether they will establish a cooperative or a company for operating the new arcade. Given complexities involved in establishing a cooperative, they seem to be in favor of establishing a company, which may be easier to borrow money from banks for building the arcade. They are also talking about the size of investment each shop needs to make and the amount of subsidies the government provides, and even started contacting diverse organizations to find out whether they are interested in borrowing office space. The owners of the new arcade will be the members of the Isatomae Chamber of Commerce, but in order to generate revenue for the operating company, they are also talking to medical doctors, dentists, and other organizations to see if they are interested in borrowing office space. Since they are informed to establish a company by February 2015 and start hiring one staff to operate it, they are now contacting people to figure out the size of an arcade to accommodate diverse needs. In a sense, for the first time after many months of discussions about their plan, they started shifting to the phase of concretizing the shopping arcade, though they may face frequent ups and downs until they can finally move into a newly established arcade. We need to continuously and psychologically support them to go through another phase of challenges.
Donations made through the GlobalGiving have been helping the Istomae Fukko Shotengai to sustain the shop tent and organize diverse events. One of attached pictures show a remnant of an event they organized to commemorate their post box drifting to Okinawa via possibly Hawaii Islands, while they are preparing for the White Fish Festival as shown in their homepage and also used clothes sales in front of the Athlete Yamauchi during this weekend as shown in an picture.
They are now planning to have a big event on June 15, 2014, when Japan will have a soccer match against the Republic of Cote d’Ivoire, the first Japanese match in the World Soccer Game 2014. They will install three big-screen televisions, and watch the game. They already have about fifty flags of Japanese soccer teams as shown in an attached picture, and will have the visits of J-League soccer players, a cheer band, and cheer leaders. They will also sell food so that visitors can barbecue local food there. But for the first time, I learned that they can organize such event, since they have been developing relations with Japanese soccer teams, even going back twenty five years ago. They provided a training ground to Japanese soccer teams, especially to Kashima Antlers. Mr. Yamauchi has been a key member developing such relations. For the redevelopment of Isatomae community, they are making full use of good connections they have been developing for many years. And the DSIA, taking a long-term perspective, also hopes to be a good supporting organization to them, especially by mediating the goodwill of GlobalGiving donors.
One key question I ask when I visit Isatomae, Minami-sanrikucho, every three months is whether a plan for reconstruction has been finalized. According to the Isatomae Shoko Kai (Isatomae Chamber of Commerce = ICC), it seems that the plan is very much finalized, but what I heard this time was also a little bit different from the previous plan I heard three months ago. The height of the dike will be 8.70 meters high, which was the same as before, while the height of raised land for shops changed from 5 meters to 7 meters, which enables residents to see the ocean with footsteps. They are hoping to see the completion of land raising by the end of 2015, but they sounded quite uncertain. Whenever I ask a question, “When will the construction of shops be completed?” They just cannot tell even when the land raising will be completed, needless to say about the completion of their shopping complex. They were very lively to tell about their shopping- complex plan, but when I ask about the completion date, their faces looked dark, showing their fatigue and a situation where they still do not see the end of the tunnel. They are quite tired, though they have a lot of issues to be decided. For example, one big issue presently is whether the shopping complex will take a corporate form or an association form. Some residents are even refusing to allow their land raised by the government, and the ICC even has to convince them to go along with a new plan.
One fortunate factor of the Isatomae community is that it has a 260-year-old “Contract Association (Keiyaku Kai)” consisted of about 80 households, and owns a large piece of land in the mountain as commons. Its history is so old that they never thought it to be useful. But a new residential housing complex will be built on this land, making their cost of land acquisition for their houses much cheaper. It is reported that the town purchases 1 m2 of destroyed land for \10,000, while a newly developed land in the mountain will cost about \12,000 to \18,000. Those who are a member of the Contract Association can reduce the cost of land acquisition, though they still have to pay for building houses. Many residents may simply choose renting public apartments instead of building a new house due to financial reasons.
Despite a small population size of 4,500 residents, in the past, ocean views, good ocean food, and country-side living in Isatomae attracted tourists. Now, everything is completely new, not different from big cities, and ocean views are blocked by the dike. Can they succeed to attract visitors? At this moment, with limited resources, they are doing their best to show the attractiveness of Isatomae by planning diverse events. They even added a playground for children. Naturally, since their attractiveness is ocean food, such as urchin, scallop, abalone, octopus, crab, sea weed, etc., they are planning to have festivals at the peak periods of these catches. Ezo scallop raised at Isatomae was offered to the imperial household for celebrating the Coronation of the Showa Emperor in 1928. They are even bringing out such an old historical fact to attract outside visitors.
Such attractiveness is not different from other communities in the Pacific-Ocean coastal area. To differentiate the Isatomae, they are developing their unique activities. Now in January 2014, the ICC borrowed 280 bamboo sticks from the Miike Light Bamboo Festival Committee in Fukuoka Prefecture, and are showing beautiful candle-light art works at night in the Temporary Shopping Arcade (see attached pictures). In the past, they succeeded to receive supports from all professional soccer teams in Japan and obtained their flags. They applied for a Guinness Record as one place having the largest number of soccer team flags. Unfortunately, it was not recognized as a record. Now, in June they are trying to have a public viewing of the World Soccer Game with diverse supports from these Japanese soccer teams. Naturally, they plan to have summer festivals, summer fireworks, and locally particular festival called “Donto Festival” held in diverse places in Miyagi Prefecture.
Despite financial and resource limitations, they are trying to make use of any chance for making the Isatomae Community known to outside. Given a small population of Isatomae, they believe that attracting outside visitors is the only way for them to survive and redevelop their community. Since a small community like Isatomae is rather difficult to obtain supports, they are still in disparate needs of continuous financial supports. Although they are quite tired and still do not see the end of tunnel at all, they are solely relying on their strong motivation and spirit to keep the community alive and going.
Dear Precious Donors,
Please excuse my delay in sending my report on the Isatomae Tent Shop to GlobalGiving, since the Typhoon 18 which brought quite heavy rain and land slides on September 16, 2013, prevented me taking a trip there. It was too risky for me to travel and I might have been stranded in a train.
The shop tent at Isatomae is still there being used as a storage, while the Fukko Publicly-financed Temporary Shops are attracting people over weekends with a newly added children’s facility. Situations are just the same as before. except that some serious discussions are taking place among diverse-involved partners about who will take care of the shop tent. This issue became really serious, since the strong wind and heavy rain of the Typhoon 18 might have torn the tent apart. One issue was that nobody was clear who owns the tent. In an early stage of emergency, the biggest concerns among partners were to have the Isatomae Community restarted and get the local economy working. Everybody was hoping to see the good effects of the tent, which was amazingly well achieved. But in this process, some tacit agreement seems to have existed who takes care of the maintenance of the tent.
Until all members moved out of the tent in August 2012, the Isatomae Chamber of Commerce was fully taking care of the tent. Then, the remaining mountain school, which was closely affiliated with the Japan Forest Biomas Network, was maintaining the tent, according to the head of the Tengu Nature Mountain School in Isatomae. Since they also moved out in September, 2013, the issue of who owns and maintains the tent became a serious issue. The owner of the land where the tent is located seems to be claiming that the tent should be either removed or his company will use the tent for their storage. Discussions involving the Forest Biomas Network, the local Chamber of Commerce and the land owner seem to have reached a temporary solution that the land owner uses the tent for its storage under his maintenance, until newly arising needs of the local Chamber of Commerce comes out in the near future. The reason is that within two years the Fukko Publicly-financed Temporary Shop will be removed, since the land will be elevated to seven meters high adjacent to 8.5 meter-high dike (previously the elevation was reported to be five meters). All equipment and facilities currently used at the Fukko Temporary Shops will be stored in the shop tent, until they can all move into newly established permanent shops. When this final stage comes, three partners will discuss what to do with the tent, to be continuously used as a storage for the land owner or to be removed. This was a nice solution, since the tent is still usable and will be continuously used to support people in the Chamber of Commerce, though the final stage may be about five or seven years away.
Thus, the cost for maintaining the shop tent does not have to carried by the local Chamber of Commerce. But donations are still in need to keep the dynamics of the Fukko Publicly-financed Temporary Shops. Your kind help for this cause is still very much appreciated by people in the Isatomae Community. I am very grateful for your help, since they still have a long and long way to go before they can really find their home and community in a permanent condition. Until then for about, may be seven years, everything will be temporary. It is a psychologically and really tough situation for people in the Isatomae Community.
The Isatomae shop tent still remains there, but it is closed for many days. Its usage has not been changed since my last visit. The nature school frequently uses the tent during a summer break for children, while it remains as a storage for shops in the Fukko Temporary Shopping Center located close to a shore road. But I have clearly identified the location of a new housing relocation area. As my picture shows, houses will be constructed in the nearest forest area from the tent. Since nobody is allowed to live along the coast any more, except building a shopping complex, people will move into the forest area. I am certain that this tent, being very close to the housing area, will be lively with people again as a community center.
I visited Rikuzen Takata City first, and saw some construction of banks along the coast. But I could not find any bank construction work in Isatomae, Minami-sanriku-cho. It seems that an agreement among Isatomae residents has not yet been reached, though it seems to come very soon. They have agreed to build 8.5 meter banks along the coast and river, while the road will be elevated to 4.5 or 5.5 meters. It seems this road height is the source of disagreement. For residents, the elevated level of road determines the height of a wall created by banks, either 3.0 meters or 4.0 meters. The psychological effect of the difference will be quite big and important. Naturally, another issue is a disagreement between the government and residents whether the former has enough budget to accept local demand. So, they are getting a little bit behind relative to other cities, though they are advancing this issue democratically even asking a younger generation to develop an ideal redevelopment plan.
Despite their delay, the local chamber of commerce is doing an excellent work to develop their local economy. The Isatomae community is too small to keep its economy going, and has to develop some mechanisms to bring outside people over weekends. They succeeded in doing so by organizing a local fish festival, a wakame (sea weeds) festival, weekend markets, a music festival organized young people, etc. It seems a reputation is well developed that if people come to Isatomae, they can always find some events and activities. In one event, they succeeded to attract about 12,000 people in the market. As a matter of fact, they have been so successful that the local police started having headache, since these events are eating into the police security budget.
On Auguest 11, 2013, an event called “Festival for Utatsu Post: An Ocean Path which Linked People in its Drifting Trip” will be held. It involves a famous Okinawan singer, Mr. Shoei Higa, the Ministry of Internal Affairs and Communications (MIAC) which owns the Japan Post Corporations, and the Isatomae Chamber of Commerce. One red post box originally located in Isatomae was swept away by the Tsunami, and then one year and nine months later, it suddenly came ashore in Iriomote Island, Okinawa Prefecture. According to a specialist, it must have drifted away to the Hawaii Islands and back to Nishi Omotejima. Mr. Shoei Higa learned about this story, and his producer decided to use this post box as a symbol of helping the Isatomae Community. One day the Minister of MIAC invited Mr. Higa, a representative from the Isatomae Chamber of Commerce, and related others to give a permission to use this box for a festival and also to develop a plan for future use by the Isatomae Community. This August 11 event will become an enormously big one, which is naturally a serious headache to the local police. Students at grade schools and junior high schools are also to write about the wonder of how this post box linked people through its ocean passage. The local chamber of commerce is also to invite a group of hula dancers from the Spa Resort Hawaiians in Fukushima Prefecture, another victim of the disaster, to symbolize the distance the post traveled. The Isatomae Community is now much more livelier than three months ago.
Project Reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.
If you donate to this project or have donated to this project, you will get an e-mail when this project posts a report. You can also subscribe for reports via e-mail without donating or by subscribing to this project's RSS feed.