2010 Kampala 2 Cape Town World Cup Launch

During the 2010 FIFA World Cup, the first ever hosted on African soil, we set out to do something memorable for vulnerable youths in East and South Africa. We hoped to share the global event with hard to reach young people, and create an engaging, educational, and innovative experience around community viewings of the World...

The FIFA World Cup 2010 in South Africa will always be a memorable event for many children of Rubavu district formerly known as Gisenyi in the North West of Rwanda. They watched three quarters of the matches live on a giant inflatable screen courtesy of UNICEF NY and One UN Rwanda. The majority of children (70%) had no...

In Rwanda, Kenya, Uganda and Zambia kids who otherwise would not have experienced the first World Cup in Africa are getting the experience of education and enjoyment around large open air cinema screens…and now its all happening simultaneously… From Kampala, Uganda: Between World Cup matches we mobilized a massive...