During the 2010 FIFA World Cup, the first ever hosted on African soil, we set out to do something memorable for vulnerable youths in East and South Africa. We hoped to share the global event with hard to reach young people, and create an engaging, educational, and innovative experience around community viewings of the World Cup matches.
Through the Kampala 2 Cape Town project, which later also evolved into World Cup in My Village, we did just that, and more. Over 20,000 children who would have not been able to enjoy the games watched on 20ft tall inflatable screens. Thousands of their elders also took part in the screenings and educational activities. An additional 200 young people received media training in radio and video journalism, their enthusiasm was infectious and they gained life-long skills. The smiles of all the young people who participated in the pilot is something I’ll never forget.
What I personally learned from the initiative and discussions with Two Wheeled Foundation Treasurer, Lucy Wanjiru Njagi of Kenya, is that we can now look to expand the mission of TWF and see beyond the launch a broader scope of our initiatives. I invite you to keep in touch and reach out with feedback and ideas.
Check our our new campaign to empower 500 bicycle innovators in East Africa:
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Combined with other sources of funding, this project raised enough money to fund the outlined activities and is no longer accepting donations.
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