Support Youth-Led Change in India through Football



Yuwa-Certified by Nike, Bloomberg, and Coke, utilizes football (soccer) as a powerful platform to promote health, education and improved livelihoods. Striving to continue to reach the hardest, most at-risk group in the community, the group that has the least opportunity but is the most important agent for change—young women.

What is the issue, problem, or challenge?

When a girl is born in Jharkhand, India her life has usually already been planned out for her. She is isolated— if she is not seen working, she is harassed. She is illiterate—more than six in ten women here can’t read. She is married off—Jharkhand leads Indian states in child marriages. She remains vulnerable— an estimated 30,000 girls from Jharkhand are trafficked every year. She gets pregnant. The cycle continues.

How will this project solve this problem?

When a girl organizes or joins a Yuwa team, through positive peer pressure she becomes a more regular student—players elect team captains, who keep track of school attendance, and many girls attend daily study sessions at Yuwa Club. She pays attention to her own health and to the health of her teammates. She marries when she chooses—on Yuwa's first team, not a single girl has gotten married below the age of 18. She will raise a healthy family. The cycle continues.

Potential Long Term Impact

Target population: Underprivileged youth, specifically girls between 5-17 years old. Yuwa players’ average and median age is 12. Direct reach: Yearly: 2,000 - Monthly: 300 - Weekly: 150 Indirect reach: Yearly: 12,000 - Monthly: 1,800 - Weekly: 900 Please visit website for future projections.

Funding Information

This project has been retired and is no longer accepting donations.

Additional Documentation

This project has provided additional documentation in a PDF file (projdoc.pdf).


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Retired Project

This project is no longer accepting donations.

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Chicago, IL, United States

Project Leader

Tim Deming

Minneapolis, Minnesota United States

Where is this project located?

Map of Support Youth-Led Change in India through Football
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