DISCOVERY CHANNEL GLOBAL EDUCATION PARTNERSHIP’S ‘INSIDE STORY’ LAUNCHES ON DIGITALPLATFORMS IN THE US
–Award-winning scripted feature film about soccer and HIV/AIDS released on iTunes, Amazon, Google Play,Comcast, Verizon FIOS and more
(SilverSpring, Md.) – The nonprofit Discovery Channel Global Education Partnership ispleased to announce the digital release of its award-winning, scripted film INSIDE STORY today on iTunes, GooglePlay, Amazon, Comcast, Verizon FIOS and other platforms. With numerous accolades from the press, adozen festival appearances and six awards (three for “Best Feature”), INSIDE STORY continues to roll outthrough broadcast channels, reaching 150 million people globally, and todaylaunching on digital platforms within the US.
The film will roll out over pay on demand, DVD and free on demand platforms overapproximately 3 months from September 2013 to December 2013. The worldwide freeon demand launch will be on December 1st in commemoration of World AIDS Dayacross SnagFilms.com and supported devices.
Directed by Rolie Nikiwe (Nothing for Mahala, The Lab, Intersexions), INSIDE STORY isa truly pan African project, produced by Quizzical Pictures South Africa,filmed in South Africa and Kenya and featuring actors and actresses from acrossthe continent.
INSIDE STORY stars Kevin Ndege Mamboleo (Changing Times) asKalu, a gifted footballer who moves from rural Kenya to urban Johannesburg tofollow his dream and support his family. His path becomes more challenging whenhe falls in love with the coach’s daughter, Ify played by Kendra Etufunwa (Jacob’s Cross), and realizes he might beHIV-positive. Newcomers Mamboleo and Etufunwa are joined by international starsincluding Hakeem Kae-Kazim (Black Sails, Pirates of the Caribbean: At World's End,Hotel Rwanda, 24) and Fana Mokoena (World War Z, Safe House).
INSIDE STORYalso distinguishes itself by combining a compelling narrative with realisticCGI animations that take the viewer into the body to reveal the inner workingsof HIV in a whole new way.
This groundbreaking film is making waves across sub-Saharan Africa and amongst theHIV/AIDS community for being a solutions oriented approach to prevention,treatment and positive living. Cutting-edge animation and a fusion of fictionand non-fiction storytelling unravel the mystery of HIV and the moment ofinfection.
“Inside Story is making a huge impact on audiences across Africa and we are thrilled tobring this film and its unique approach to the US and the rest of the world.INSIDE STORY reveals HIV/AIDS in a way that’s personal, practical and memorablethrough a lens that is both entertaining and educational,” says Aric Noboa,President and Executive Producer, Discovery Channel Global EducationPartnership. “Audiences stand up and cheer in the theater because it’s a greatstory, and at the same time everyone walks away with a fresh perspective onHIV.”
At a recent screening in Zambia, 85% of participants said they had more knowledgeof HIV/AIDS than before watching the film citing “knowledge is power” as a keylesson learned. 95% said they are more likely to practice safe sex. Afterscreenings, many viewers ask for copies to show their friends and families.
“Inside Story is a key tool in our HIV prevention approach. We look forward to itswidespread distribution, confident that its message and unique format willcontribute positively to the regional HIV response. We plan to incorporate themovie’s screening and distribution in as many of our program areas andcountries as possible,” says Donald Harbick, a Project Director with ManagementSciences for Health, an international NGO and INSIDE STORYpartner.
Produced with the support of the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), theU.S. Agency for International Development (USAID), Chevron, Discovery Communications, Access Bank, the South African Department of Trade and Industry, SEACOM and theJoint United Nations Programme on HIV/AIDS (UNAIDS), INSIDE STORY can be seen across Africaon national broadcasters and will reach even wider audiences through NGOs,schools and governments – later this year. To purchase the film, view a traileror for more information, please visit: insidestorythemovie.org and facebook.com/insidestory.
INSIDE STORY is now available on iTunes movies: https://itunes.apple.com/us/movie/inside-story.
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