Literacy for a billion with Bollywood songs

 
$3,000
$47,000
Raised
Remaining

Literacy for a billion with Bollywood songs

Literacy for a billion with Bollywood songs
(view small | med | large | orig)

What you hear is what you read!

What you hear is what you read!
With Same Language Subtitling (SLS), 200 million early literates get automatic and regular reading practice on TV in India. (view small | med | large | orig)

Primary school in Andhra Pradesh

Primary school in Andhra Pradesh
SLS complements reading and writing development taking place in schools. (view small | med | large | orig)

India united by a passion for Bollywood

India united by a passion for Bollywood
Songs are a valuable source for literacy. India produces nearly 1000 films or 6000 film songs per year in several languages. (view small | med | large | orig)

SLS contributes to reading and entertainment

SLS contributes to reading and entertainment
An experiment conducted in Ahmedabad: Several studies have now found that i) SLS accelerates reading improvement; ii) 90% viewers want it; and iii) SLS improves program ratings by 15%. (view small | med | large | orig)

“We like to sing along!”

“We like to sing along!”
A woman in Gulbai Tekra slum, Ahmedabad, is being interviewed on New-Delhi TV about the impact of SLS. (view small | med | large | orig)

Understanding impact of SLS

Understanding impact of SLS
Brij Kothari discussing SLS in Gulbai Tekra slum, Ahmedabad. The idea struck him while watching Spanish films with English subtitles, during his Ph.D. at Cornell University. (view small | med | large | orig)

Research on SLS

Research on SLS
Hema Jadwani (a field researcher) interviewing a woman on the impact of SLS, in a village in Gujarat. (view small | med | large | orig)

Deaf children like SLS

Deaf children like SLS
Viewing SLS in a school for deaf, Gandhinagar, Gujarat. SLS makes TV programming more accessible among deaf readers. (view small | med | large | orig)

Reading is inescapable

Reading is inescapable
Children viewing SLS in Dabok village, Rajasthan. (view small | med | large | orig)

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Organization

Project Leader

Brij Kothari

Founder and President
Piedmont, CA United States

Where is this project located?