Help Female Entrepreneurs in Peru Escape Poverty

Summary

Help female entrepreneurs in the poverty stricken area of Cajamarca, Peru build the capacity and skills necessary to expand their business supplying fruit to local mines.

What is the issue, problem, or challenge?

Yanacocha Mine is the largest gold mine in the Americas and is located in Cajamarca; one of the poorest regions of Peru, where 3 out of 4 people live in poverty (under $2 a day). The mine represents a key business opportunity for local communities, as its catering companies purchase more than $5 million dollars a year in food supplies.The project will help low income female entrepreneurs supplying the Yanacocha mine. Assisted businesses purchase from over 50 small producers in the region.

How will this project solve this problem?

The project will assist entrepreneurs in developing: •Market analysis of opportunities •Marketing strategy •Marketing materials •Revised/redesigned packaging

Potential Long Term Impact

The project will create the following sustainable results within 1 year: •$10,000 increase in client sales •$2,000 increase in profits •$1,000 increased purchases from suppliers •50 small producers with increased sales

Project Message

“There is now a network of farmers who depend on my business. I am now exploring export markets and have sent samples overseas...TechnoServe has opened a world of possibility."
- Rosario Silva, TechnoServe assisted entreprenuer in Peru

Additional Documentation

This project has provided additional documentation in a Microsoft Word file (projdoc.doc).

Resources