We are thrilled to be working in Brazil, one of the most exciting countries for community media in the world. Our project is to help 10 young people set up their own video businesses. We believe that the "creative poor" can become participants in the global media, especially today when news stations are very receptive to citizen journalism.
In the program, which we've undertaken with the Brazil-based Casa das Caldeiras, ten young people from favelas were selected to spend one year learning to produce videos and to sell them in the market. They learn all manner of marketing, pitching, networking, doing market analysis, and of course, making good videos. We started the project after a field visit to Brazil in 2007, where we saw that thousands of disadvantaged young people in Brazil were learning video in NGO programs, but very, very few of them continued doing it after they finished these short-term NGO projects. Put simply, the NGOs were not focused on helping kids earn money through their skills. VV has experience in this area. Many CVUs in India focus on livelihood, and we have a research project with the best business school in India on ways to make community media sustainable. So we thought, video and livelihood is what we should focus on in Brazil!
The project has been a success. Many videos made by the project have been sold, and the participants are setting up a media cooperative that will enable them to keep doing video for years to come. We're packaging our training model now and plan to get it out to lots of Brazilian NGOs soon.
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