GOONJ has been working on the issue of menstrual hygiene for the past decade. Our aim is four fold;
Our strategy; GOONJ’s ‘Not Just a Piece of Cloth’ (NJPC) initiative starts with providing a physical product but stresses more on long term change in practices, behavior, education & replication. Developed with indigenous processes, out of old cloth contributed by the urban masses, the clean pad is provided at a reasonable cost while we also teach the user women to make it one on their own.
Goonj’s holistic approach
Goonj initiates discussion among urban masses on the issue; Urban women and masses have instinctive empathy, understand the universal need, they also have have surplus cloth which they need to discard.
Goonj acts as a facilitator; collects clothes, sorts clothes into wearable and unwearable, value adds by making MY Pads out of un-wearable cloth. Rural grassroots organizations help with spreading awareness and distributing MY Pads. Women learn about menses related health and hygiene issues and get MY Pads and undergarments. Women and their families work on their development issues under Goonj’s Cloth for Work initiative to get wearable cloth, which they can use later as sanitary pads…
Why cloth pads?
Because they are;
- Easily available
- Easily disposable
- Biodegradable, environment friendly
- Easily replicable
- No technological or big financial investment required
About MY Pad; Instead of trying to introduce a new product or a new design, it’s an improvisation and mass scale replication of the existing usage pattern. We are simply removing the risk elements of the existing practices, improving upon and doing a lot of value addition in terms of cleanliness and awareness.
Latest Update; In 2013 when the scenic state of Uttarakhand faced one of the worst floods in India’s history, Goonj was there to provide large scale relief material. In the second phase we are working on various aspects of rehabilitation, one of the focus areas is to reach out to young girls in schools and women living in far flung parts of the state through the NJPC programme.Organising meetings, reaching out My Pads and undergarments and making them a part of the dialogue around menses related taboos, myths and health and hygiene related issues has been a priority… More on our website www.goonj.org
Some recognition on Not Just a Piece of Cloth:
Project Reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.
If you donate to this project or have donated to this project, you will get an e-mail when this project posts a report. You can also subscribe for reports via e-mail without donating or by subscribing to this project's RSS feed.