GOONJ's 'MY-Pad' is a widely accepted product, having immense impact on the rural communities in various remote parts of the country. It is being used as a tool to open up the taboo subject and get women/girls to talk about it.
Its manifold utilities like reuse, bio-degradable, economically viable to buy and most importantly, keeping women's traditional values intact as this is made from a hygienic cloth wastage thus, making 'MY-PAD' a choice of many women plus and our implementation partners too. Despite many interventions around health, this small needle has been ignored grossly. Our idea is to make women/girls aware of the health and hygiene related important aspects around this issue which also has a direct impact on their personal economic challenges. With minimal livelihood options, there's a very little scope left for women to pay attention on their own health. Through village level active interactions, awareness exhibitions we are bringing them closer to this issue. The recipients of 'My-Pads' now enjoying the freedom, confidence and are also motivated to take the ownership at local level to spread it among their peer groups. These women ambassadors in the remote villages, in schools are becoming vocal, making more and more rural populace aware of this issue and finally are able to penetrate the message deep inside the traditional homes, thus breaking this cultural taboo.
Recently Christian Science Monitor wrote a comprehensive write- up on the how cloth is becoming a big resource and a stong tool for development and dignity. Refer to read the article- http://www.csmonitor.com/World/Making-a-difference/2013/0222/Anshu-Gupta-brings-clothing-for-dignity-to-India
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