50 Be! Books use design innovation to teach entrepreneurial skills to the poorest children in India. Each book is beautifully designed and tells a story of a skill: from building relationships to making a budget and a plan. After reading one book a week children complete a skills project that helps us monitor what they understood of the skill in their lives. 10 graphic novels tell the epic adventure stories of setting up a social enterprise. Beautiful stories keep kids in school to learn more.
50% of children enrolled in school in India drop out before the age of 18. Girls are even more adversely affected. Girls and boys drop out for many reasons, but one of them is that education is not relevant to getting a job or creating a job, it does not prepare you with skills to use your education to transform your life.
50 Design-driven entrepreneurial skills books are being used in 1,000 Government Schools to teach the poorest children skills while they are in school (before they drop out). Children complete one skills project each week that shows them how to make the skill real in their lives. At the same time big Bollywood epic movies swirl across India telling stories of hero entrepreneurs from low-income groups and a weekly radio show invites children to talk about their skills.
Girls will stay in school to learn skills - reducing the 50% drop out rate. More girls will also choose to become entrepreneurs once they complete their education and start businesses that solve local problems. Be! will reach 150,000 girls in Grade 9, and 150,000 boys - working through the school system to create a skills model for scale that can be replicated across India. Design innovation and beautiful stories can inspire the poorest children to stay in school to learn skills.
In search of heroes: we tell stories to the poorest children so they will grow up to become the hero entrepreneurs we need for the time we're in, heroes who solve problems by building businesses.
- Lisa Heydlauff, Director & Founder Going to School
Total Funding Received to Date: $13,016
Remaining Goal to be Funded: $81,984
Total Funding Goal: $95,000
This project has provided additional documentation in a PDF file (projdoc.pdf).


