Dream Goal 2010- An initiative that was started in June 2010 in line with Africa’s first ever FIFA world cup kick off in South Africa implemented by SONY with an aim of instilling extensive social contribution program that harness football’s extraordinary power through its four projects: Public Viewing in Africa: Many people in Africa were unable to watch FIFA world cup games on TV and this made Sony to organize live match broadcasts on large screens in Cameroon and Ghana.HIV/AIDS education and counselling were also on offer at the viewing venues. Sony’s original Ball “Join the Team”: Sony developed a soccer ball from highly durable materials that can last a long time even in Africa’s rough terrain. The material is also environmentally conscious utilizing vegetable based plastics. The ball’s design expresses the idea all of us coming together with the children of Africa in a single team to turn dreams into reality. Ticket Fund: Sony teamed up with local NGO’s to invite 1,500 South African children to FIFA world cup. By taking part in HIV/IDS awareness programs, the children got to experience the tournament at the stadium.Siyakhona (We can do it) through this initiative sony is donating its products to NGO’s around the world and equips the children with the skills to capture their everyday life and environment through photography, and to communicate to the world at large. This project is on course even after the tournament
Game on! Youth sports in conjunction with Sony conducted a successful under 12 soccer game for both boys and girls. The tournament was held at pumwani sports ground and it involved 16 teams drawn from different areas within Nairobi. The aim of the tournament was to harness the power of football to realize the hopes and the dreams of children. It’s virtual football club that anyone can join, any time. It doesn’t matter where you are, who you are or whether you can play. All that matters is your passion for the game and your desire to help us achieve our goal of supporting children live their dreams through football.
The final match between Masa FC and Kinyago FC was stretched to the penalty shoot- out that ended 4-5 in favour of Masa. The winners were awarded with trophy, medals, soccer ball and a camera from Sony. The other teams: runners up and 3rd place team were also awarded with Sony camera. The tournament was graced by VAP’s director who also thanked all the donors and supporters who have been donating towards Game On! Youth sports programs.
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