Support Child & Family Wellness shops in Kenya

Dec 31, 2013

2013 Highlights

Nairobi slum where new CFW clinic will be located
Nairobi slum where new CFW clinic will be located

Our CFW franchise network in Kenya is poised to have served more than 500,000 people in 2013 (approximately half in store and half through outreach events), which is more than in any year since 2009.  This is very good news towards achieving our mission.  Other encouraging figures, based on annualizing YTD 2013 (Jan-Nov) results:

  • Sales to CFW franchisees:  +56% v. 2011 and +4% v. 2012.
  • Sales by CFW franchisees:  +37% v. 2011 and +5% v. 2012.
  • Franchisor spending in Kenya:  -18% v. 2011 and -4% v. 2012.
  • Test clinic sales and profitability:  We opened two special clinics in 2012 to test some new ideas.  Monthly sales of these two clinics are 2.4x and 4x the average sales reported by clinics in our network.  One of the test clinics is profitable, one is not.

Alongside this 2012-2013 progress, we have exciting plans for 2014, including opening more clinics, improving the data we collect, and continuing the iterative subsidy tests we have been conducting to learn more about our patients and learn how to attract even lower-income patients to our CFW clinics, which are already serving households surviving on only $1-$5 per day!

Thank you for your support of CFW, and Happy New Year!


About Project Reports

Project Reports on GlobalGiving are posted directly to by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.

If you donate to this project or have donated to this project, you will get an e-mail when this project posts a report. You can also subscribe for reports via e-mail without donating or by subscribing to this project's RSS feed.

donate now:

Retired Project

This project is no longer accepting donations.

Still want to help?
Find another project in Kenya or in Health that needs your help.


Project Leader

Greg Starbird Starbird

Vice President, The HealthStore Foundation®
Nairobi, Kenya

Where is this project located?