We are committed to ending sexual violence in Liberia. This collaborative project uses the power of music as a motivator of social change. Using collaborative initiatives, we engage Liberian audiences in critical conversations about gender equality to shift the social norms that allow violence against adolescent girls and women to continue.
What is the issue, problem, or challenge?
Liberia suffered two bloody civil wars during the past twenty years. Today, a silent war wages on against adolescent girls and women. Reports indicate that between 70% to 92% of Liberian women and girls have experienced some form of sexual violence. The assaults are hard to control due to a weak justice systems, the lingering violence of war and an unwillingness to report incidents. We aim to give Liberian women and girls a voice to break the silence and allow for social change.
How will this project solve this problem?
PCI Media Impact partners with UNICEF Liberia, the Ministry of Gender and Development and the African Network that Promotes Child Rights and Child Protection. Let's Speak Out is an entertainment-education program that uses the power of music to create change. We partner with local HipCo stars, such as Takun J, Peaches and Nasseman to spread key messages in a storytelling format. The artists tour Liberia and communicate key messages at schools, concerts, radio stations and through comic books.
Potential Long Term Impact
Art is the most visceral experience of culture. In countries torn apart by war, the power of music to foster a national identity has been proven throughout history. Takun J's popularity provides an opportunity to capture the attentions and emotions of listeners in a unique way. His socially-relevant lyrics are reaching the youth, particularly young men, within the traditionally misogynistic, hip-hop culture, encouraging them to keep women and girls safe.
This project has been retired and is no longer accepting donations.