On September 24, 2013, we announced that we have reached more than one million people from all over India with text messages about diabetes and its prevention in 12 languages. Furthermore, we've tested the program’s effectiveness in bringing about behavior change known to prevent diabetes. We are so grateful for your support throughout this program.
First effectiveness results from mDiabetes are encouraging and analysis is ongoing. Consumers’ awareness of diabetes, especially its complications, increased, but more importantly, promising trends in behavior change were noted:
The self-reported data are statistically significant.
We have great faith in our scientific approach and are analyzing the consumer data from this population-level mHealth program rigorously. We believe that mobile technology, because of its cost-effectiveness and scalability, can be a core part of a model for chronic disease prevention in the developing world. We thank our partners for supporting us in our quest to make meaningful public health impact.
mDiabetes, the largest nationwide diabetes prevention mHealth program in the world, was designed and implemented by Arogya World in partnership with Nokia Life. Other partners include Emory University, Johnson & Johnson, Aetna, Biocon and Ipsos.
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