Diabetes Prevention for 1 million more in India

 
$6,841
$13,159
Raised
Remaining
Apr 1, 2014

Building Momentum to Help the Next Million Prevent

In 2013, we completed mDiabetes, our ground-breaking 1 million-person mHealth diabetes prevention program in India, fulfilling our 2011 Clinton Global Initiative (CGI) Commitment with Nokia and other partners (Emory, Aetna, Johnson & Johnson, Biocon). This award-winning program sent 1 million Indians 56 text messages over 6 months to promote exercise and healthy eating--behaviors known to impact prevent or temper diabetes. Self-reported results show 8-15% increases in healthy behavior.

In 2014, we are working to take this program to the next 1 million Indians. The prevalence of diabetes in India is not abating and very little of the research dollars being devoted to diabetes focuses on prevention. We see an opportunity to grow this program and stop the problem before it starts. We are asking our donors and partners for support in this effort.

We are also using the success of this program to engage our supporters in similar programs we can pilot to see if they are effective in preventing non-communicable diseases, as this one was. These include a survey of 10,000 women around the world about NCDs and joining in the UN's Every Woman Every Child initiative.

Dec 31, 2013

Bringing the mDiabetes Program to Millions

Effectiveness results
Effectiveness results

In 2013, with Nokia, we completed mDiabetes, our ground-breaking 1 million-person mHealth diabetes prevention program in India, fulfilling our 2011 Clinton Global Initiative (CGI) Commitment. We thank Nokia and our other partners – Emory, Aetna, Johnson & Johnson, Biocon. We also thank all of our supporters, at Global Giving and elsewhere, without whom this work would have been impossible. 

mDiabetes won a 2013 mBillionth Award, was a finalist at the Vodafone Mobile4Good Award, and was represented by an abstract and poster presentation at World Diabetes Congress in December 2013. And our video was shown at the 2013 CGI Annual Meeting.
65 million Indians are currently living with diabetes which may lead to heart disease, blindness and death when unmanaged. Our award-winning 'pilot' program sent 1 million Indians 56 text messages over 6 months promoting exercise and healthy eating--behaviors known to impact diabetes. Results show 8-15% increases in healthy behavior!
 
In 2014, we’re working to take this award-winning program to the next 1 million Indians.

Links:

Oct 2, 2013

We Reached 1,000,000 People in India!

On September 24, 2013, we announced that we have reached more than one million people from all over India with text messages about diabetes and its prevention in 12 languages. Furthermore, we've tested the program’s effectiveness in bringing about behavior change known to prevent diabetes. We are so grateful for your support throughout this program.   

First effectiveness results from mDiabetes are encouraging and analysis is ongoing. Consumers’ awareness of diabetes, especially its complications, increased, but more importantly, promising trends in behavior change were noted: 

  • an 11% increase in daily exercise, 
  • a 15% increase in the intake of 2-3 servings of fruits a day, 
  • and an 8% increase in 2-3 servings of vegetables a day.  

The self-reported data are statistically significant.

We have great faith in our scientific approach and are analyzing the consumer data from this population-level mHealth program rigorously. We believe that mobile technology, because of its cost-effectiveness and scalability, can be a core part of a model for chronic disease prevention in the developing world. We thank our partners for supporting us in our quest to make meaningful public health impact.

mDiabetes, the largest nationwide diabetes prevention mHealth program in the world, was designed and implemented by Arogya World in partnership with Nokia Life.  Other partners include Emory University, Johnson & Johnson, Aetna, Biocon and Ipsos.

Jul 15, 2013

More Than 1,000,000 Consumers Have Completed The mDiabetes Program

mDiabetes
mDiabetes

Dear Friends,

We are pleased to provide this update on the mDiabetes program – a massive nationwide mHealth program we are implementing with our partner Nokia in India.

We have made remarkable progress since April's update.  

1. With your support, we have completed sending 56 diabetes education and prevention text messages, over six months, to each of the more than one million consumers in India who opted in to our program. These million-plus consumers have “graduated” from our program and are now armed with valuable information on diabetes and its prevention, enabling them to live longer and better.

2. We have also completed the field work for the "post" phase of our Effectiveness Evaluation and are now analyzing the data.  

We are working hard to prepare for the Clinton Global Initiative meeting this September where we will deliver our final analysis of the program’s effectiveness, fulfilling our Clinton Global Initiative commitment.

Our Goal

We believe that mDiabetes will be the cornerstone of a scalable, cost-effective model for chronic disease prevention for the developing world. We are so grateful for your support. Together, we can create a healthier world!

Links:

Apr 16, 2013

mDiabetes: It's working.

185,691 people have completed the 6-month program.
185,691 people have completed the 6-month program.

Dear Friends,

When last you heard from us, we were proud to report that 1,052,633 consumers from all around India had opted in and were enrolled in the mDiabetes program – a massive nationwide mHealth program we are implementing with our partner Nokia. Since then, we’ve been keeping up the pace and sending those subscribers a series of 56 consumer-tested text messages providing clear and actionable information on diabetes and its prevention.

The Latest 

  • As of April 6, 2013, we've sent 45,889,151 text messages with Nokia.
  • By program's end, we will have sent more than 58 million text messages.
  • Some 185,691 consumers have already completed the six-month mDiabetes program.    

The opt-out rate, a measure of the program’s integrity, is low – 1.65%.  We believe consumers are enthusiastic about this program.  Don’t just take our word for it.

V., an mDiabetes subscriber from Tamil Nadu, says it best.

“Based on the messages I have read, I made lifestyle changes such as eating healthy food and doing exercise regularly. I have also understood the means and methods to maintain my blood sugar levels.”

It’s this kind of feedback that keeps us going and assures us we’re on the right path to help people live healthier lives.

And that’s not all.

Thanks to generous supporters like you, we are on track to have one million consumers “graduate” from our program this summer. We are currently implementing the evaluation plan and are on track to deliver our final analysis of the program’s effectiveness in September 2013, fulfilling our Clinton Global Initiative commitment.

We believe that mDiabetes will be the cornerstone of a scalable, cost-effective model for chronic disease prevention for the developing world. We are so grateful for your support. Together, we can create a healthier world.

Links:

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Organization

Arogya World

Naperville, Illinois, United States
http://www.arogyaworld.org/

Project Leader

Nalini saligram

Naperville, IL United States

Where is this project located?

Map of Diabetes Prevention for 1 million more in India