In 2013, we completed mDiabetes, our ground-breaking 1 million-person mHealth diabetes prevention program in India, fulfilling our 2011 Clinton Global Initiative (CGI) Commitment with Nokia and other partners (Emory, Aetna, Johnson & Johnson, Biocon). This award-winning program sent 1 million Indians 56 text messages over 6 months to promote exercise and healthy eating--behaviors known to impact prevent or temper diabetes. Self-reported results show 8-15% increases in healthy behavior.
In 2014, we are working to take this program to the next 1 million Indians. The prevalence of diabetes in India is not abating and very little of the research dollars being devoted to diabetes focuses on prevention. We see an opportunity to grow this program and stop the problem before it starts. We are asking our donors and partners for support in this effort.
We are also using the success of this program to engage our supporters in similar programs we can pilot to see if they are effective in preventing non-communicable diseases, as this one was. These include a survey of 10,000 women around the world about NCDs and joining in the UN's Every Woman Every Child initiative.
In 2013, with Nokia, we completed mDiabetes, our ground-breaking 1 million-person mHealth diabetes prevention program in India, fulfilling our 2011 Clinton Global Initiative (CGI) Commitment. We thank Nokia and our other partners – Emory, Aetna, Johnson & Johnson, Biocon. We also thank all of our supporters, at Global Giving and elsewhere, without whom this work would have been impossible.
On September 24, 2013, we announced that we have reached more than one million people from all over India with text messages about diabetes and its prevention in 12 languages. Furthermore, we've tested the program’s effectiveness in bringing about behavior change known to prevent diabetes. We are so grateful for your support throughout this program.
First effectiveness results from mDiabetes are encouraging and analysis is ongoing. Consumers’ awareness of diabetes, especially its complications, increased, but more importantly, promising trends in behavior change were noted:
The self-reported data are statistically significant.
We have great faith in our scientific approach and are analyzing the consumer data from this population-level mHealth program rigorously. We believe that mobile technology, because of its cost-effectiveness and scalability, can be a core part of a model for chronic disease prevention in the developing world. We thank our partners for supporting us in our quest to make meaningful public health impact.
mDiabetes, the largest nationwide diabetes prevention mHealth program in the world, was designed and implemented by Arogya World in partnership with Nokia Life. Other partners include Emory University, Johnson & Johnson, Aetna, Biocon and Ipsos.
We are pleased to provide this update on the mDiabetes program – a massive nationwide mHealth program we are implementing with our partner Nokia in India.
We have made remarkable progress since April's update.
1. With your support, we have completed sending 56 diabetes education and prevention text messages, over six months, to each of the more than one million consumers in India who opted in to our program. These million-plus consumers have “graduated” from our program and are now armed with valuable information on diabetes and its prevention, enabling them to live longer and better.
2. We have also completed the field work for the "post" phase of our Effectiveness Evaluation and are now analyzing the data.
We are working hard to prepare for the Clinton Global Initiative meeting this September where we will deliver our final analysis of the program’s effectiveness, fulfilling our Clinton Global Initiative commitment.
We believe that mDiabetes will be the cornerstone of a scalable, cost-effective model for chronic disease prevention for the developing world. We are so grateful for your support. Together, we can create a healthier world!
When last you heard from us, we were proud to report that 1,052,633 consumers from all around India had opted in and were enrolled in the mDiabetes program – a massive nationwide mHealth program we are implementing with our partner Nokia. Since then, we’ve been keeping up the pace and sending those subscribers a series of 56 consumer-tested text messages providing clear and actionable information on diabetes and its prevention.
The opt-out rate, a measure of the program’s integrity, is low – 1.65%. We believe consumers are enthusiastic about this program. Don’t just take our word for it.
V., an mDiabetes subscriber from Tamil Nadu, says it best.
“Based on the messages I have read, I made lifestyle changes such as eating healthy food and doing exercise regularly. I have also understood the means and methods to maintain my blood sugar levels.”
It’s this kind of feedback that keeps us going and assures us we’re on the right path to help people live healthier lives.
And that’s not all.
Thanks to generous supporters like you, we are on track to have one million consumers “graduate” from our program this summer. We are currently implementing the evaluation plan and are on track to deliver our final analysis of the program’s effectiveness in September 2013, fulfilling our Clinton Global Initiative commitment.
We believe that mDiabetes will be the cornerstone of a scalable, cost-effective model for chronic disease prevention for the developing world. We are so grateful for your support. Together, we can create a healthier world.
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