Lifesaving AidPods for 40,000 African children

 
$25,388
$14,612
Raised
Remaining

Lifesaving AidPods for 40,000 African children

Lifesaving AidPods for 40,000 African children

10 Kit Yamoyo AidPods in a crate

10 Kit Yamoyo AidPods in a crate
Our starting point - piggyback on the unused space in Coke crates... but borrowing Coke's marketing techniques may be even more powerful: 'It's the pull of the brand.'

Wholesalers get to know a new product: Kit Yamoyo

Wholesalers get to know a new product: Kit Yamoyo
In any town, everyone knows the Coca-Cola wholesaler - it's easy for rural retailers to find them. They usually run a slick operation. But no purchase of Coke is required at any point in the chain.

Shopkeeper takes Kit Yamoyo AidPods to his village

Shopkeeper takes Kit Yamoyo AidPods to his village
Trained rural shopkeepers buy kits from the independent Coca-Cola Wholesaler, in bags of 5. Each bag yields $1.25 gross profit. No purchase of Coke is necessary - the bags are easy to fit on a bike.

A shopkeeper's child likes the training posters!

A shopkeeper's child likes the training posters!
Colourful, graphical training booklets explain how to use "Kit Yamoyo" (life-saving kit), use safe water, advise on danger signs, and when to go to the clinic. Where books are rare, kids love them!

Women get free vouchers to try the new Kit

Women get free vouchers to try the new Kit
Shop keepers use a mobile phone to redeem the vouchers; this creates demand, and 'pulls' Kit Yamoyo out into the village. Over 80% of retailers own a phone.

Mixing ORS accurately used to be hard - but now...

Mixing ORS accurately used to be hard - but now...
The pack helps mothers measure one sachet exactly into 200 ml of clean water - just right for a child's dose after each motion, with a lid to keep flies and dirt out. And the pack can be a cup too.

Kit Yamoyo contents

Kit Yamoyo contents
Each Kit has a water-tight seal and acts as a measuring cup. It contains: 8*200ml ORS sachets - enough for 3-4 days, 10 Zinc tablets for immunity, soap for hand washing, a leaflet and a lid.

Simon, age 1, is pleased to get his Kit!

Simon, age 1, is pleased to get his Kit!
Simon came in for training with his Mum, who is now a Kit Yamoyo promoter in her village. She'll be keeping Kit Yamoyo in her home, ready for when diarrhoea strikes.

An aspirational product (just like Coke?)

An aspirational product (just like Coke?)
Create an affordable, desirable, quality product, that meets the needs and aspirations of the poor, make it profitable to fulfil demand, and market forces will get it anywhere.
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Organization

ColaLife

Rugby, Warwickshire, United Kingdom
http://www.colalife.org

Project Leader

Simon Berry

Lusaka, Lusaka Province Zambia

Where is this project located?

Map of Lifesaving AidPods for 40,000 African children