Business School for rural women in India

 
$83,280
$76,720
Raised
Remaining
Oct 16, 2011

Business School for Rural Women in India

Ms.Sujata Mane, a long time client of Mann Deshi Mahila Sahakari Bank and B-School.  Sujata got training for fashion designing from B-school.   She took out her first loan to improve her tailoring business, but family problems did not allow her to repay the loan. After some time she applied again for a loan, but given her record the bank was not sure about her ability to repay the debt. In the end the Bank finally decided to allow her to take out a loan, on her name, in the amount of 25,000 INR meant to buy a noodles machine. The Bank suggested her to enter a Self-Help Group so that she could take advantage of useful advice from other women and more easily repay the loan. Her business started to grow, given that in the area where she lives and works, she was the only one making noodles. Soon she was able to repay the loan and take out a new one in the amount of 35,000 INR to buy a chili powder machine. Again, given the lack of competitors, she was able to profit hugely from the business of making chili powder, and soon she was able to repay even this debt. She then decided that, given the lack of grocery stores in the area, she would open her own small shop, besides the business of noodles making and chili powder. To be able to open the grocery shop she needed another loan from the Bank, in the amount of 70,000 INR, this sum would allow her to buy the initial stock of products she would then sell. She is now repaying this last loan, and given the success of her business she expects to be done within one year: her monthly profit exceeds 10,000 INR considering the chili powder, the noodles and the grocery shop. 

Her clients come to her small grocery shop just to buy her chili powder and noodles. She does not have the time to go to the weekly market: with the chili powder and the noodles machine and the grocery shop she is already busy enough, but clients are not missing either. Apart from single clients she also does sell her product to grocery shops in Mhaswad and sends parts of her product to her husband who takes care of selling chili powder and noodles in both Pune and Mumbai.  Sujata is also the owner of a land property

Being such a successful entrepreneur she applied for the 1,000 Deshi Entrepreneurs Program, and has already taken part in the first batch of 2011. The most useful experience drawn from the program has been the exposure visits. Sujata, says that during them she has been able to see how other women engaged in the same business behave, and she has learned a lot of practices she then applied to her own business. The workshops have been useful too, in particular she recalls one of the trainers suggesting her to buy raw materials (chili peppers in her case) in large quantities, wholesale if possible, so that she would be able to get a quite low price and make a higher profit afterward. She currently buys chili peppers from the nearby farmers, always in large quantities.

Her future plans include the buying of an automatic chili powder machine: currently the machine she owns is able to process 5 kg of chili peppers daily, while an automatic machine would allow her to process 15 kg of chili peppers daily. This would make a great difference for her, and she would be able to prepare enough chili powder to be sold outside of Mhaswad and also save time, allowing her to rent the machine to other women to make chili powder. She is also planning to buy a packaging machine (to seal the packages): currently she seals the packages all by hand with the heat of a candle, but a machine would allow her to be faster and more precise. Finally, she is working with Mann Deshi to develop her own brand, so that the packages will be recognizable when sold in Mhaswad but even outside of the city, in Mumbai and Pune. She will probably take out another loan to be able to buy the two machines she needs, but not before having repaid her debt to Mann Deshi.

Her success brought her to become the leader of a Self-Help group, made of 15 women. They have taken out a loan as a group, thus being each responsible of the repayment. She is in charge of collecting the amounts for the group and bringing them to the Bank in Mhaswad once a week. She soon became a model for many women and currently she is also engaged in motivating other entrepreneurs in nearby villages through meetings during which she talks of her own experience and the sources of her success.

This success has allowed her to sustain her family, which comprises 6 members, and to send her 2 children to school. She is indeed very proud of them: one is in the 7th standard and the other in the 3rd standard. The youngest one has passed the examination to get a monthly scholarship of 250 INR.

Like Sujata Mane B-School has been created more than 39000 graduates as on September 2011.

This will not be possible without the support of Mann Deshi’s donor.  Thank you very much to all the donors who have supported B-school for rural women.

 

Jun 15, 2011

Business School for Rural Women in India

Dear Mann Deshi Friends and Supporters,

Thank you very much for your continuous support to Mann Deshi Udyogini (B-School for Rural Women).  Over the past year, Mann Deshi trained roughly 13,400 students through its Business Schools and Mobile Buses; over 60% of whom attended its financial literacy and Deshi MBA program. Mann Deshi dedicated more time and resources, especially in the past six months, in ensuring their basic financial literacy and Deshi MBA targets were not only met, but actually exceeded. Here are some highlights:

  • 20% increase in the total number of students enrolled in 2010-11 (13,382) compared with 2009-10 (11,130)
  • Almost three-fold increase in the number of students enrolled in financial literacy in 2010-11 (6,565) compared with 2009-10 (2,280)

 273 Deshi MBA entrepreneurs trained in the first year of launching the flagship program (January 2010), almost 10% higher than the estimated number.  Deshi Entrepreneurs Project enables business women to grow their business to their own benefit of the entire community.

Over the past year, Mann Deshi’s senior team has worked to transition the culture of the organization from being vocational training centric towards a management and financial training focus. Their new sentiment is reflected in action – Mann Deshi’s senior team recently created three new mid-management level positions: Financial Literacy Coordinator, Deshi MBA Coordinator, and Business School Program Development Officer. The first two positions helps direct a greater amount of internal capacity, resources and management towards the financial literacy and Deshi MBA programs.  Mann Deshi has also established partnership with ACCION.  ACCION’s financial literacy and Dialogue on Business modules are very similar in their objectives and target audience to Mann Deshi’s financial literacy and Deshi MBA programs. 

Major Happenings at Mann Deshi, Press Coverage and More:

  • December / January 2010 – Launch of Deshi MBA
  • February – Spoke at Indian Philanthropy Forum
  • February – Dasra Social-Impact week two
  • March – EdelGive Social Innovation Honors 2010 (Livelihood Category) award received by EdelGive Foundation on March 4, 2010
  • Short listed for Women Exemplar Award launched by Confederation of Indian Industry
  • May – Dasra Social-Impact week three
  • May – Won Dasra Social-Impact Peer Grant funding
  • August – Introduction of e-card technology
  • Two new schools opened in Hubli and Satara, bringing total to 5
  • Certification by International Standardization for Organizations (ISO)
  • Membership in World Organization of Credit Council Unions (WOCCU)
  • November – Mann Deshi invited for Business Event Meeting with US President Barack Obama on November 6, 2010
  • Chosen semi-finalists in Ashoka Changemakers’ “Property Rights: Identity, Dignity & Opportunity for All” Competition
  • Chetna Sinha, founder of Mann Deshi nominated for CNN-IBN Indian of the Year 2010 for the “Public Service” category
  • February – Visit to Mann Deshi HQ at Mhaswad by Lael Brainard, US Under Secretary of the Treasury for International Affairs

 Again thank for your support to B-School.  Mann Deshi appreciates our donors support. 

 Sincerely Yours,

 Vanita Shinde

Links:

Mar 23, 2011

Business School for Rural Women in India

Kashida Training in Hubli
Kashida Training in Hubli

                                             US Treasury Undersecretary visit to

                                  Mobile B-School of Mann Deshi  (02 March, 2011)

 Dear Mann Deshi Friends and Supporters, 

 Chetna Sinha, Founder of Mann Deshi Foundation and Mann Deshi Cooperative Bank, is pleased and honored to have official program for the visit by U.S. Treasury under Secretary to Mann Deshi Bank and Mann Deshi Foundation. 

 Under Secretary Lael Brainard in her visit address the press that “when Chetna Sinha had met US president Mr. Barack Obama during his Mumbai visit at Hotel Trident and she managed to explain the principles of Mann Deshi Bank to him. Soon after that US President Office began to display interest in the innovative remote doorstep banking model”. The US undersecretary was in Satara on 2nd March, 2011 as a follow-up to the visit of US president Mr. Barack Obama. 

 The objective for this visit was to learn more about the innovative work Mann Deshi is spearheading in rural India, including the door step service with e-card technology through rural banks.

 In her visit agenda for the day also included business school visit of Mann Deshi.  Mann Deshi Foundation with the support of Funds provided by Global Giving, Washington D.C., USA arranged a function on 02-03-2011 at Ramnagar Satara where computer literacy, financial literacy and fashion designing course are going on through business school.  Ms. Lael visited mobile business school and interact with the beneficiaries of business school.  She said, “Mann Deshi’s projects like bicycle program, Mobile Business School, E-card technology and financial literacy are the role models.”

 Ms. Brainard believed the US wants to take financial services to the poor and would like to learn from innovative efforts in India.   US officials has impressed with innovative method of financial literacy.  They expressed that this will help build a deeper relationship between India and US.  Financial inclusion will get a boost, educational and financial opportunity will increase.  More and more entrepreneurs will enter new businesses.  This is a learning opportunity for us as well.  We face the same problems of financial literacy, so there is a lot to learn.”  Ms. Lael distributed US financial literacy module CD’s to Mann Deshi women. 

 The function was held at Ramnagar, Satara.  The function was attended by more than 800 persons of the area.  Heartfull of thanks to those who supported Mann Deshi Foundation’s cause by providing financial support to make the dream of these women comes true..

 Mann Deshi appreciates our donors support. 

 Affectionately,

Chetna Sinha

US Treasury Undersecretary Visit to Mann Deshi
US Treasury Undersecretary Visit to Mann Deshi
Ms. Lael Brainard, visited Mobile B-School
Ms. Lael Brainard, visited Mobile B-School
DNA News US Officials visit to MannDeshi
DNA News US Officials visit to MannDeshi
This does not happen in the countryside of US
This does not happen in the countryside of US
Ms. Lael distributing US financial Literacy module
Ms. Lael distributing US financial Literacy module

Links:


Attachments:
Jan 5, 2011

Business School for rural women in India

Computer literacy through Mobile Business School
Computer literacy through Mobile Business School

Dear Mann Deshi Friends and Supporters,

                                                    Business School for Rural Women 

 Introduction:

 Business School for Rural Women aims to provide technical, financial and marketing skills for women and girls to start and improve small enterprises. More than 50% of women in the Satara district either drop out of formal education or fail the 10th standard.  Without this education, job opportunities are extremely limited.  Most women without this education end up as day laborers with unstable wages. 

The Mann Deshi Micro Business School for Rural Women provides these women with business and management training need to move from wage labor to micro-enterprise.  The school curriculum also offer guidance on business start up, including loan options for seed capital. Because many young girls drop out of high school due to financial or cultural constraints (later being to get married off at an early age), Mann Deshi through business school  creates entrepreneurial opportunities for students to assimilate to rural job markets and strengthen economically weak communities.

Mann Deshi Business Schools are set-up and run alongside Mann Deshi Bank. The two organizations complement each other in empowering and promoting the development of poor and vulnerable women. Our business schools provide coursework and practical training on various aspects of entrepreneurship. Women who enroll in our courses are able to utilize our banks’ financial and non-financial services towards their households and businesses in a more informed and effective manner.

Through business school more than 27000 women have graduated.   CNN-IBN of India did the story on Mobile business school in Maharashtra.

Thousand Deshi Entrepreneurs: (hazaaro deshi Udyojika)

Mann Deshi Foundation, Mhaswad launched a new visionary project titled “Deshi Entrepreneur” Under the project we have mission to create business entrepreneurs as a role model help 1000 micro or small women entrepreneurs, to grow from micro to bigger and medium sized successful entrepreneurs in next 5 years. To achieve this vision 250 deshi entreperners have been selected in Maharashtra and Karnataka.  The aim of this program is to make these women entrepreneurs aware about various details ranging from, how to start a business to different aspects of marketing.

As we want these women not just to become leading and successful entrepreneurs but also roll model for others in coming future, we tried to give them maximum experiences through multiple layered interaction & support to them.  Through drama / play they were made to understand the whole gamut of any business.

Story of  Balubai Jaggu Jadhav (Successful Deshi Entrepreneur):

 Balubai Jaggu Jadhav lives in Shingnapur. She worked as a daily wage labourer. Her husband married another woman and she filed for divorce. But her husband transferred their farmland to someone else and refused to appear for court dates.

Mounting expenses and the need to support her Daughter and her daughter’s children led Balubai to start a ‘mase’. Still she continued to face many problems. This made her to take a loan from Mandeshi Mahila Bank .With the loan money she started a Bhasma Business and become the member of a self help group.  She is also one of the participant of Deshi Entrepreneur's program.  This program helps her to do marketing of her business and she also learnt to maintain financial diary.  Today she is self sufficient and looks after her family well.

 Major Milestones and article:

Impact to Date:

  • 5 business schools and 2 mobile business schools set up.  Planning to start one Mobile Business School in this year.
  • 27,453 rural women graduated
  • More than 10,000 agri-businesses set up and improved as a result of business schools
  • Partnership with LGTVP, BAT, Satara Foundation, Ubuntu at work, Bonita Trust, Dasra, NABARD 
  • Implementing Mini MBA program for ‘1000 Deshi Entrepreneurs’ project – Provides learning modules on management of working capital, marketing of the goods/services and supply chain management.  
  • Partnership with Education Department Satara Zilha Parishad : providing advance computer literacy training to primary school girls.
  • New business school is opened in Satara which is district place and Hubli in Karnataka 
  • To promote sports culture among youth particularly girls Mann Deshi Foundation has started “Mann Deshi Champion”.  Our aim is to build national level sports medal winners through providing sports facilities to girls.

Achievements

  • Certification by the International Standardization for Organizations (ISO)
  • Membership in the World Organization of Credit Council Unions (WOCCU)

 Awards

  • Received the first Godfrey Phillips Bravery Amodini Award 2009 in recognition of Mann Deshi’s special contribution to the benefit of women; particularly in the poorest areas in rural India.  And for having transformed the lives of thousands of women through micro-financing and financial literacy.
  • “Rajarshi Shahu Gaorav Puraskar 2010” for women empowerment
  • “Beti” movement award received to Mann Deshi by Ninth GR8! Women  Awards, 2010 to promote & further the ‘beti’ movement yet again...
  • Short listed for Women Exemplar Award launched by Confederation of Indian Industry
  • EdelGive Social Innovation Honors 2010 (Livelihood Category) award received by Edel Give Foundation on 4th March, 2010
  • Nominated for CNN-IBN Indian of the Year 2010 from Public Service category.
  • We are semi-finalists in Property Rights: Identity, Dignity & Opportunity for All Competition

Articles:

 

 

 

 

Successful Deshi Entrepreneurs
Successful Deshi Entrepreneurs
Mann Deshi Client
Mann Deshi Client
Oct 5, 2010

Business School for Rural Women in India

Turn on the Pump
Turn on the Pump

Dear Mann Deshi Supporters and Donors,

                                         Second Phase of Business School for Rural Women

Through the vision and effort of Manndeshi Udyogini, the business school for rural women, 25,619 women in Maharashtra have been able to attend courses in practical business training and 15,370 have started micro-enterprises that have provided additional income for families and have helped many come out of poverty. By helping to reduce the risk in the farm sector through small scale businesses, Mann Deshi has facilitated the decrease in many suicides that occurred in Maharashtra in 2006.

This report describes an overview of the development of the Business School for Rural Women from 2006 to 2010 and our strategy for the next years:  

Mann deshi is planning to expand the Udyogini, while processing on this Mann deshi plans bring the professionalism.  Mann deshi udyogini is designing the syllabus of advance financial literacy and is in process of designing the deshi MBA program. 

Our main focus areas are will be on expanding and professionalizing of the Business School. Expanding means that we want to reach and teach more women. In the following 3 years we will be expanding from 5 to 9 branches, from two to 4 four different states. Professionalizing means that we continuously keep working on the quality of our courses and programmes. We are improving our current entrepreneur programme and we develop new courses that match the demands of rural entrepreneurial woman. 

What Beneficiaries gain from Mann Deshi Udyogini:

Shahin Mulla, Self Help Group of Vaduj Branch says, “After owning the property and understanding the importance of property papers in the functional literacy class it helped me to understand and closely monitor my property papers so that bureaucrats in Revenue Department cannot manipulate and change the name in the property papers.” She further added “If I know to read my property papers my husband will not mortgaged without my knowledge.  This will help my family not to get bankrupts.”  Such courses help women to interviewing the market and do the business successfully. For more information:    

Shahin feels that Mann Deshi Business School teaches poor rural women skills (Hunnar), to provide broad financial knowledge (Hisab) applicable in life and business and to give them courage and confidence (Himmat) so they can become financially independent and self- sufficient.

Strategy and targets of the Mann Deshi Business School:

HUNNAR :  Skills Training and Financial Literacy:                       

            The Business school offered business skills trainings and workshops, which had to turn wage laborers into successful businesswomen. 

 HISAB: Advance financial literacy program:

The advanced financial literacy course provides information regarding budgeting, debt management, financial negotiation and investment.

Sunanda Phadtare, a vegetable vendor is a perfect example of the independent entrepreneurs that Mann Deshi helps creates by giving out loans. She took several loans, from 5000 Rs. in 2003-04 to an amount of Rs.1,50,000 in 2009, which she invested in her business and used to begin selling fruits as well. It made her income rise from 200 Rs/week to 1200 Rs./week by selling an amount of 6000 pieces of vegetables per week. With the sum of her last loan she was able to buy her mobile phone, which made contact with customers far easier: she now is able to reach customers in nearby cities, and even started delivering fruit and vegetables to market merchants. She also bought a piece of land, which she sold with a large profit: an example of Sunanda’s great business instinct.

Mann Deshi has asked her to become one of her collectors’ agents and she is now a valuable addition to the Mann Deshi team. At the same time, Sunanda upgrades her business skills by attending financial literacy classes at Udyogini; according to her the marketing module has greatly benefited her business because it taught her about customer relations, how to sell and negotiate and other skills for promoting her shop.

The programme is very beneficial for Mann Deshi since the bank’s loan default has decreased since making basic financial literacy compulsory.

HIMMATDeshi Entrepreneurs (MBA) Program:           

            As part of the Business School Mann Deshi have launched a new program in January 2010, called " 1000 Deshi Entrepreneurs", which aims to scale up the business of 1,000 rural women entrepreneurs over 5 years by providing them business management training and a mentor.

Thank you very much for all global giving donors for their continuous support.

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Organization

Project Leader

Chetna Sinha

President
Mhaswad, Maharashtra India

Where is this project located?